Avalon Afriyie
Avalon Afriyie is a freelance writer and storyteller based in London. She specialises in sustainable fashion, health and the narratives of marginalised communities.
She has a background in fashion show production and styling, having previously worked on The Clothes Show and with the Lyst Group. Since graduating in 2013 with a BA (Hons) in English and contemporary media, she’s worked as a feature writer for an independent publication and a contributor for Quill’s creator network. She now marries her passion for words and style, writing for some of the most esteemed fashion and lifestyle publications, Who What Wear UK and Stylist.
Avalon also provides copywriting services, creative consultancy, and visual media for independent businesses, including travel guides, interviews, press releases and blog posts. Her work has been featured on Lush, Contiki, Youswim and Ohne.
She spends her days writing to her heart’s content for business and pleasure, shooting on film and dreaming of residing a stone’s throw away from the ocean with her love and a pup (clad in a sweeping frock, of course). She’s currently penning ideas for a book of personal essays and free verse poetry on love, life and the stages in between.
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I've Analysed It—These 6 Pieces Are Timeless and Can Be Worn Year-Round
Including trendy items with forever appeal.
By Avalon Afriyie
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The Simple Detail Fashion People Use to Make Their Outfits Look More Elevated
It's genius, when you think of it.
By Avalon Afriyie
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My Style Is 100% Hushed Luxury—Here's My Pre-Fall Wish List
Welcome to my dream autumn wardrobe.
By Avalon Afriyie
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I'm Looking for Polished, Anti-Trend Wardrobe Staples—This Brand Nails the Brief
Quality and craftsmanship.
By Avalon Afriyie
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I Never Thought I'd Wear This Trending Dress Style Again, But Here We Are
Adorable.
By Avalon Afriyie
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And Now, 4 Chic Luggage Brands Our Editors Always Recommend
Travel in style.
By Avalon Afriyie
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Linen Dresses Are All I Want to Wear This Summer—These Are Perfect
Nothing says summer quite like this relaxed fabric.
By Avalon Afriyie
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Suddenly, Everyone Is Wearing This Chic Summer Dress—Now I Want One Too
All hail décolletage dressing.
By Avalon Afriyie
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It's Official: This Is How French Women Are Styling Flat Shoes This Summer
Options aplenty.
By Avalon Afriyie
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5 Swim Trends We See All Over the French Riviera Every Single Summer
Undeniably chic.
By Avalon Afriyie
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Having a Civil Ceremony? 9 Modern-Bridal Outfits That Have Totally Floored Us
No style is off-limits.
By Avalon Afriyie
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50 of the Best New-In Pieces From Mango, COS, & Other Stories and Arket
The crème de la crème of the high street.
By Avalon Afriyie
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I'm a Fashion Expert—37 Pieces That Stopped Me in My Tracks This Month
Small brand love incoming.
By Avalon Afriyie
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5 Swim Trends You'll See All Over the French Riviera Every Single Summer
Undeniably chic.
By Avalon Afriyie
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I Spent Hours Finding the Best New-Season Pieces—Here Are 45 I Stand By
So many goodies.
By Avalon Afriyie