Avalon Afriyie
Avalon Afriyie is a freelance writer and storyteller based in London. She specialises in sustainable fashion, health and the narratives of marginalised communities.
She has a background in fashion show production and styling, having previously worked on The Clothes Show and with the Lyst Group. Since graduating in 2013 with a BA (Hons) in English and contemporary media, she’s worked as a feature writer for an independent publication and a contributor for Quill’s creator network. She now marries her passion for words and style, writing for some of the most esteemed fashion and lifestyle publications, Who What Wear UK and Stylist.
Avalon also provides copywriting services, creative consultancy, and visual media for independent businesses, including travel guides, interviews, press releases and blog posts. Her work has been featured on Lush, Contiki, Youswim and Ohne.
She spends her days writing to her heart’s content for business and pleasure, shooting on film and dreaming of residing a stone’s throw away from the ocean with her love and a pup (clad in a sweeping frock, of course). She’s currently penning ideas for a book of personal essays and free verse poetry on love, life and the stages in between.
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I'm Over Summer—7 Classy Cardigan Outfits That Are Already Getting Me Excited for Autumn
An easy, effortless staple.
By Avalon Afriyie
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I'm Anti-Trend, But These New-Season Items Work With My Autumn Capsule Wardrobe
The ultimate wish list.
By Avalon Afriyie
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5 Classic Work Outfits That Make Dressing for the Office Totally Effortless
You'll always know what to wear.
By Avalon Afriyie
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Every Fashion Person From New York to Paris Loves This Elegant Yet Cool Brand—4 Pieces I'm Also Considering
One to have on your radar.
By Avalon Afriyie
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These 7 Colours Are the Key to Looking Richer Than You Are This Autumn
The ultimate elegant colour palette.
By Maxine Eggenberger
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I'm a Shoe Expert—7 Classic, Autumn-Ready Pairs That Belong in Every Capsule Wardrobe
Your ultimate guide to new-season footwear.
By Avalon Afriyie
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The Age of Elegance: 7 Sophisticated Accessory Trends That Are Set to Define Autumn 2024
Simple yet effective.
By Avalon Afriyie
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The Predictions Are In: These Will Be Autumn 2024's Biggest Dress Trends
An expert's guide.
By Avalon Afriyie
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7 Classic Minidress Outfits Guaranteed to Invite Compliments This Summer
Ready for the sunshine.
By Avalon Afriyie
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I Spent Hours Searching—These Are the 21 Chicest Buys at Reformation, Whistles and Massimo Dutti
A definitive edit.
By Avalon Afriyie
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I Searched High and Low—These 21 Chic New-Season Pieces Are Truly Special
There's a glimmer of sunshine on the horizon.
By Avalon Afriyie
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I'm on the Hunt for the Perfect Black Summer Dress—Here Are 23 Contenders
No wardrobe is complete without one.
By Avalon Afriyie
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I'm a Fashion Editor Living in Paris—6 Easy-to-Wear Basics I Recommend Packing for Your Next Trip
My capsule for dressing like a local.
By Avalon Afriyie
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I'm a Brit Living in Paris—7 Summer Dress Outfits French Women Always Wear
I'll be wearing them all.
By Avalon Afriyie
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I'm An Editor Living in Paris—6 Classic Summer Outfits French Women Always Wear on Holiday
Relaxed but intentional.
By Avalon Afriyie