I'm a British Fashion Editor Living in Paris —Here's Everything on My Summer Wish List

Over the past decade, I've become increasingly discerning about the pieces I welcome into my wardrobe. Each month, I bring you a concise edit of the most timeless and quality items to help you create your forever collection. Now, let's look at July 2025.

Avalon Afriyie Column - July 2025
(Image credit: Future)

SS25 is awash with inspiration, rife with colour and fashion is commanding attention like never before. This month we've witnessed monumental shifts in the industry, including Anna Wintour's shock departure, our very own Editor in Chief's Hannah Almassi's new directoral role announcement (congratulations, Hannah!), Jonathan Anderson's inauguration at Dior and last but not least, the triumph of Paris Fashion Week Menswear Edition. Of which, a huge takeaway was Huron, Willie Chavarria's spectacular and defiant show, demonstrating the intersectionality of politics and fashion.

Today concludes the final days of Paris Men's Fashion Week, and during this period, Independent womenswear brands flock to Paris for the buying season to procure new clients and it serves as an opportunity to exhibit new season and evergreen classics to industry experts, so they welcome Editors and fashion insiders.

Avalon Afriyie wears denim PAIGE jorts, a black Ninety Percent top and Ancient Greek Sandals

(Image credit: @writtenbyavalon)

Showcasing independent brands is the cornerstone of my work, and this season I was introduced to Marlie's Grace—an energetically lead brand, rooted in vintage-led design flirting with classic lines and playful styles, as well as a firm favourite at Who What Wear, Manu Atelier, whose Le Cambon design single-handedly thrust the belted bag silhoutte into the limelight. And because you can't have fashion without presenting a dose of reality, I'm currently sitting out a 37-degree heatwave in my boyfriend's garms, having (naturally) concluded that none of my clothes will concur, so truly, there's no better time to evaluate my summer wish list and the pieces I'd love to welcome into my midst (read; linen, cotton and more linen). Continue reading to see the pieces I'm coveting this month and the reasons why. Please indulge me whilst I cool down.

Avalon wears a red linen dress

Avalon Afriyie wears the Ilride dress by Faithfull.

(Image credit: @writtenbyavalon)

Shop My Edit of Things I'm Loving This Month:

1. Tops and Outerwear:

2. Dresses

3. Skirts & Trousers

4. Shoes

5. Handbags

6. Jewellery & Accessories

Freelance Fashion Editor

Avalon Afriyie is a freelance writer and storyteller based in London. She specialises in sustainable fashion, health and the narratives of marginalised communities.She has a background in fashion show production and styling, having previously worked on The Clothes Show and with the Lyst Group. Since graduating in 2013 with a BA (Hons) in English and contemporary media, she’s worked as a feature writer for an independent publication and a contributor for Quill’s creator network. She now marries her passion for words and style, writing for some of the most esteemed fashion and lifestyle publications, Who What Wear UK and Stylist.