New York
Form the best places to shops to street style inspiration, we're rounding up everything to know about fashion in New York City.
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Direct From NYFW: 5 Street Style Trends to Know, Buy, and Wear NowThese caught my attention repeatedly.
By Nikki Chwatt
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I Just Got Back From NYC, and I Saw These 3 Items Everywhere Downtown—They Make Any Outfit Feel Well-StyledPremium-looking pieces.
By Bobby Schuessler
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The New Proenza Schouler Is Anything But Perfect (on Purpose)—5 Details That Stood OutDissecting Rachel Scott's distinct vision.
By Erin Fitzpatrick
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WWW Editors Are Hungry for Some Swoon-Worthy Beauty—7 Trends We Hope to Spot at NYFWImperfection is the through line.
By Alyssa Brascia
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33 Things My Stylish New York Friends Would Actually Buy From Nordstrom's Winter SaleToteme, Dôen, Sandy Liang, and more.
By Audry Hiaoui
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I Live in NYC, so I Know How to Dress for the Rain—6 Outfit Formulas I RecommendWhen it rains, it pours.
By Sierra Mayhew
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Live From the West Village: 8 Winter Trends I Can't Walk a Block Without SpottingCarrie Bradshaw, who?
By Jasmine Fox-Suliaman
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I Live in New York—These Are the 2026 Sneaker Trends I Predict It Girls Will Adopt FirstNew year, new sneaker trends.
By Ruby Ford-Dunker
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NYC Fashion People Who "Get It" Are Secretly Layering This $20 Winter Staple Under *Everything*Stay warm and look chic in under-20-degree weather.
By Nikki Chwatt
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These Are the Staples NYC Fashion People Are Buying From Nordstrom's Half-Yearly SaleFrom basics to beauty.
By Audry Hiaoui
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The 30 Zara Items All My Coolest NYC Friends and I Have in Our CartsCozy coats, romantic slips, and more that fashion girls are loving right now.
By Aaron Royce
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I Live in the West Village—Here's What Every NYC It Girl Is Wearing Here This WinterSpoiler alert: These pieces are the definition of chic.
By Sierra Mayhew
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I Live in NYC But Just Got Back From Paris—These Are the 6 Winter Trends I've Spotted in Both CitiesThey're internationally chic.
By Kerane Marcellus
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I'm a Fashion CEO Who Just Moved From London to the Upper East Side—Here's How I'm Making My Wardrobe Feel More "NYC"According to Aligne's Ginny Seymour.
By Bobby Schuessler
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Are Ankle Boots Over? For Chic People in NYC, These Specific Flats Are Far More ElegantPrep-school cool.
By Ana Escalante
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From Windswept Hair to Watercolor Eyes—Fashion Month Set 7 Major Beauty Trends in Motion for 2026Get ready, get set, go.
By Kaitlyn McLintock
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The Trick NYC Fashion People Are Using to Make "Boring" Jeans-and-Tee Outfits Look Chic This FallJennifer Lawrence was spotted wearing it, proving just how well this styling hack works.
By Eliza Huber
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Laura Harrier Can't Stop Carrying This Timeless The Row Bag (and No, It's Not a Margaux)One, two, three times in one week.
By Eliza Huber
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Everything Who What Wear Editors Saw, Wore, Did, and Ate During NYFWLet's dive in, shall we?
By Anna LaPlaca
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Everywhere Fashion People Will Be Eating, Drinking, and Shopping in NYC This FallNine buzzy spots to know.
By Anna LaPlaca
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NYFW Is in T-Minus 9 Days—9 Beauty Trends Editors Predict Will Dominate the RunwaysWe're calling it now.
By Alyssa Brascia
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These 33 New Fall Zara Items Are Giving Off "I'm Chic Walking in a Metropolitan City" EnergyCool, elevated, and forward pieces.
By Bobby Schuessler
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Morgan Riddle's WAG-Approved Guide to the US Open: What to Do, See, Eat, and WearIntroducing Who What Wear's sports and fashion correspondent.
By Anna LaPlaca
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My Aunt Is Heading to NYC—29 Nordstrom Items I Sent Her to Dress Like a LocalBlending right in.
By Anna LaPlaca
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Tunnel Vision: How the New York Liberty Became the WNBA's Best Dressed TeamSpotted at the Met Gala.
By Eliza Huber
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I Just Got Back From NYC, and Now, I Want to Order These 7 Trends From ReformationMy cart is very full.
By Allyson Payer
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I Got One of the Most Niche Beauty Treatments in NYC—Here's Exactly What HappenedI have never felt more refreshed.
By Maya Thomas
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Fashion People in NYC Are All About These 2 Chic, Timeless Prints RNPlayful prints are in.
By Josephine Hadjiloucas
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My Most Fashionable Friends Live in NYC—They'll Love These 30 Wildly Chic Zara FindsCool new staples.
By Bobby Schuessler
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On the Streets of NY, It Girls With Expensive Taste Know to Never Wear Skinny Jeans With This OutfitSwap in either of these denim styles instead.
By Eliza Huber