Merit’s New Cream Eye Shadow Is Giving Unbothered ‘90s Supermodel—I Could Not Be More Obsessed
Allow me to explain.


To be brutally honest, I don't love wearing eye shadow. This is basically blasphemy coming from a beauty editor who frequently covers bold eye looks, but here's the thing: I'll never stop oohing and ahhing over the stunning beats I see on the red carpet, my social feeds, strangers on the subway, et al. When it comes to my own routine, however, I keep it as low-maintenance as I can, which typically translates to a swipe of cream blush or bronzer on my lids or a flick of colorful liner (if I'm feeling fancy). Fun eye shadow shades, as jaw-dropping as they are, just haven't felt so intuitive for me—until now, that is.
Merit Beauty, the brand known for dropping minimalist-chic essentials, has just debuted a "no-glitter" glitter version of their deliciously creamy Solo Shadows. I've been lucky enough to get my hands on them pre-launch, and they've since become my holy grails for an effortlessly chic fall. I highly recommend giving them a try, especially if "unbothered '90s supermodel" is on your autumn mood board. Allow me to explain.
Merit's Solo Shadow is a buildable, cream-to-powder eye shadow that adds a sheer wash of color to the lids with a stunning soft-matte finish. It's truly goof-proof; you can build up the intensity by layering multiple coats, and the peptide-infused formula melts into your lids with the gentle press of a fingertip. (While you can totally use a brush to blend, I'm a fan of the finger painting method.)
The new Solo Shadow Sheens boast the same smooth, blendable formula, just with microfine pearls for a soft, shimmery finish. Note, the glitzy shadow doesn't contain actual glitter, yet it delivers a pearlescent sheen that adds an extra oomph to your eye looks while remaining effortlessly wearable—a grown-up sort of glitter, if I ever saw one. Not to mention it has incredible long-wear; I have pretty oily lids (another reason why I tend to steer clear of shadow on a daily basis, as it tends to slide off within a few hours), but the Merit formula stays put all day without creasing or smudging.
My favorite aspect, however, has to be the six, dreamy shades. Each hue is inspired by '90s glitter shadows—you know, those burnished metallics seen on the likes of iconic supermodels as they step out of some glamorous nightclub. Swoon. Somehow, the pigment looks immaculate without appearing too "done," as if you had swiped it on haphazardly before dashing out the door. You could theoretically apply it in the back of a cab without a mirror, and still, it'll appear intentionally effortless—never messy. If that's not the epitome of chic, I don't know what is.
I personally like to start with a wash of Iris (a soft, cool-toned plum) all over my lids, then add touches of Glacé (an icy rose) to the outer and inner corners for a subtle highlight. Palladium (a warm silver) is also A+ if you want more of a fairy-dust effect, especially in targeted areas to add the illusion of a wet, glistening lid. You really can't go wrong with any of the six hues, though, so I'd suggest snagging the lot and switching off depending on your mood.
Heads up: You can also score the sophisticated black leather Signature Bag created in collaboration with Brandon Maxwell when you spend over $125. Five or more Solo Shadow Sheens will easily get you over the finish line, so I suggest acting fast while the GWP is still around. Trust me, it's such a treasure.
Shop Solo Shadow Sheens
More Shimmery Eye Shadows to Shop This Fall
This finely-milled shimmer eye shadow is so sublime that WWW beauty editor convinced three strangers to snag it at Sephora. True story!
As far as liquid eye shadows go, this Armani Beauty tint is such a winner.

Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
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