The Most Significant Colors to Wear on International Women's Day

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With the birth of the Time's Up and MeToo movements and the continuing fights for equal pay and healthcare rights for women, International Women’s Day this year will, without a doubt, hold more significance than ever. There are lots of ways to support the cause (e.g. donating time and/or money to Planned Parenthood, the ACLU, or Time's Up), attending a march, voting, and calling your congressperson or senator.

Another easy way to bring awareness to women's rights is to dress accordingly. There's no denying the fact that Hollywood's decision show solidarity for Time's Up by wearing black to this year's Golden Globe Awards ceremony made a very strong statement, as did the white roses donned by many attendees of the Grammy Awards. Similarly, the colors you choose to wear—on International Women’s Day especially—undoubtedly will carry an unspoken meaning that’s louder than words.

Read on to learn more about why black and five other colors that will have the most impact on March 8, and shop some of our favorite options in each hue.

BLACK: SOLIDARITY

Sure, black is sometimes thought of as a somber color, but it's also a powerful, respectful color. Not only that, it's a color that everyone owns, which symbolizes solidarity during this time of change and progress. 

Red is a color that can’t be ignored. It forces people to stop and pay attention. It symbolizes strength and power.

According to the National Woman’s Party, “Purple is the color of loyalty, constancy to purpose, unswerving steadfastness to a cause.” It’s also the color of dignity and self-respect and signifies bipartisanship. Not only that, but it was one of the three colors adopted by the suffragettes.

The symbolism of wearing all white also harks back to the suffragette movement, when women were strongly encouraged to wear it. According to a quote in The Guardian by Valerie Steele, the director of the Museum at FIT, “White has connotations in the west of purity and virtue, this idea of being the good guy.” She added, “Certainly the suffragettes were aware of that when they wore white—they were good people too, why shouldn’t they have the right to vote?”

Another signature color of the suffragette movement was green. Green stands for hope, which is why Pantone chose it to be 2017’s Color of the Year.

You know those pink hats everyone wore to Women’s Marches around the country in 2017 and 2018? The choice of color was not arbitrary. According to societal norms, pink is unapologetically feminine, and it represents compassion and love.