H&M Is My Favourite Place to Shop for Expensive-Looking Knitwear—These 17 Pieces Prove Why
H&M’s latest knitwear drop proves cosy dressing can still feel undeniably chic.
Ask any fashion editor and they'll probably share that their secret to buying expensive-looking knitwear for winter is H&M. For years, the Swedish high-street favourite has been quietly perfecting the art of effortless luxury, producing pieces that look as if they’ve come straight from a premium label—without the price tag to match. Each season, the brand delivers an edit of staples that feel considered, timeless, and perfectly in step with the mood of now.
With the recent drop in temperature, knitwear season has arrived in full force—and right on cue, H&M has unveiled a new collection of cosy yet polished pieces that make braving the chill something to look forward to. From oversized cardigans and turtlenecks to cashmere sets and argyle knits, the Swedish retailer never misses when it comes to cosy, soft things that bring us comfort during the chilly season. Expect premium textures, versatile neutrals, and silhouettes that strike the perfect note between relaxed and refined.
Below, discover the edit of styles we’re most excited about this season. Fair warning: narrowing it down to just one may prove impossible.
Shop The H&M Knits You Need to See Immediately:

Eliza Huber is currently the Associate Editorial Director at Who What Wear. She joined the company in 2021 as a fashion editor after starting her career as a writer at Refinery29, where she worked for four years. During her time at WWW, she launched Go Sports, the publication's sports vertical, and published four (and counting) quarterly issues tied to the WNBA, Formula One, and more. She also created two franchises, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter for WWW's monthly cover features; and reported on new seasonal trends, up-and-coming designers, and celebrity style.