It's Giving Paris—27 Amazon Sale Buys French Women Would Be All Over
Amazon's Prime Day sale is here and I'm shocked at just how chic the fashion items are—I'm talking French-girl chic. Scroll on to see the pieces I'm seriously tempted by.


I've officially been studying French style for 14 years, so, by now, I'd like to think I know what makes Gallic girls tick. I hate to stereotype as there will always be exceptions to the rule but, in most instances, I'd say the key to unlocking the French woman's innate sense of style and effortless way of getting dressed is to go back to basics. Get your staples right—well cut blazers, timeless jeans, simple tops and premium-looking knits (with a black-and-white stripe thrown in for good measure)—and you'll find yourself right on course.
With all the buzz around Amazon Prime Day sale this week and the pretty epic sales discounts found within, I challenged myself to create the chicest French-inspired edit possible solely from Amazon. And you know what? It was easier than I thought it would be.
French women use wardrobe staples to build out their timeless looks; items which Amazon has plenty of.
Turns out, Amazon has many, many expensive-looking pieces right now, and lots of them are included in the July Prime Day sales. Think classic trench coats and pretty dresses that will help you kickstart your summer wardrobe with ease, Levi's (yes, really), and elegant accessories like loafers, Mary Jane ballet flats and tote bags for all occasions. Put simply, if I were to move to Paris, this is the affordable capsule wardrobe I'd set myself up with. It's that chic. I'm a cynic myself, so let me address the elephant in the room: What's the catch? You'll be pleased to hear there isn't one.
But don't just take my word on that—scroll below to see and shop the French-inspired Amazon pieces I'm eyeing in the July 2025 Prime Day.
SHOP MY EDIT OF AMAZON PRIME DAY SALE FRENCH FASHION DEALS
What Is Amazon Prime Day?
Amazon Prime Day is a sale event exclusively for Amazon Prime members and include some of the best deals you'll see on Amazon across the year with offers on top brands and products. Products range from the best of beauty to new-in fashion, with plenty of other savings on tech and homeware too. There are beauty tools we've been wanting to try, health and wellness items for a summer reboot, home appliances for chic spaces, and more great bits and pieces in between.
When Is Amazon Prime Day 2025?
Amazon Prime Day is a bi-annual event that runs in July and October each year. The next sale is on now, having started on Tuesday 8th July 2025 and is set to end on Friday 11th July 2025. This makes July 2025's Amazon Prime Day sale one of the longest-running in the brand's history.
How to Access the Amazon Prime Day Sale
Amazon Prime Day sales are available to all Amazon Prime members. You can sign up for an Amazon Prime membership here. It's free for 30 days so you can access all the benefits of the Amazon Prime Day discounts without shelling out a penny (just remember to cancel before the 30 days is up if you don't want to pay the monthly fee going forwards).
When Does Amazon Prime Day 2025 End?
For the first time, July's Amazon Prime Day 2025 sale lasts four days and will end at midnight on Friday 11th July 2025, though some deals and offers may end sooner.

Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.
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