From Rich Burgundy to Soft Chalk—6 Autumn 2024 Colour Trends Taking Over the High Street
The return of that familiar drizzle marks the arrival of autumn, bringing with it a fresh wave of style inspiration, refreshed outfit combinations, and of course, new trends. For many of us, this is a time to consult our wardrobes, as we shift around our light layers to make space for our heavier knits and cosy coats to take pride of place once again. After rearranging my own autumn items, I quickly realised that I was ready for something new, a way to breathe life into my most reliable staples and outfit builds, bringing them firmly into the new season. How to do this? I'm looking to colour, and more specifically, the rising colour trends of 2024.
After a quick exploration, I found that the high street was already fully stocked to fulfill my colour needs, declaring the following six to be the most prominent of the season. Whilst we spent summer floating around in white linen dresses that celebrated the bright days, autumn brings its own shift with a palette of deeper tones as the weather turns and we move towards the moodier months.
Deep burgundy, an elevated shade at all times of the year, has returned as we start the new season. For a touch of neutral respite, chalk tones have taken over from white and are primed to pair perfectly with all other colour trends for autumn 2024. We've long declared that deep-brown shades are endlessly elegant, and the high street has doubled down with a swathe of refined silhouettes in rich hues. There are three other versatile shades ready to integrate seamlessly into our wardrobes, so keep scrolling to see the six colour trends that the high street is backing for autumn 2024.
1. RICH BURGUNDY
Shop Burgundy:
Add a contemporary edge to your tailoring with these wrap-front trousers.
Loafers are an autumn hero, especially in a refined burgundy hue.
This whole suit is a 10/10.
Shop the matching Double-Breasted Hourglass Blazer (£43).
Coat season is almost upon us. Get ahead of the cold weather with this classic silhouette.
This bag could easily pass for a treasured vintage find.
Bring a refined edge to your evening ensembles with these exquisite pumps.
2. SOFT CHALK
Shop Chalk:
It's hard to believe this premium-looking piece is from the high street.
Add in a cosy black knit and you've got the perfect autumn look.
3. DEEP BROWN
Shop Brown:
This designer-passing style is destined to sell out quickly. It's an oversized cut, so size down for a neater silhouette.
Waistcoats will continue to be a key player in our wardrobes throughout autumn.
No matter the season, a pair of sleek sunglasses will always complete a look.
Bring your summer skirts and dresses into the new season with the addition of knee-high boots.
Made from sumptuous cashmere.
From the elevated shade to the understated design, this simple dress is sure to get you compliments.
The shape of this blazer is so striking.
4. KHAKI GREEN
Shop Khaki:
Ready your wardrobe for the incoming weather with this practical yet chic trench coat.
Scarf jumpers are everywhere right now, but I think this is the best of the best.
Melie Bianco's speciality is creating bags that look at least three times the price tag.
The pleating and cut makes this pair feels so premium.
5. VIBRANT RED
Shop Red:
A particularly convincing faux-leather option.
Fashion people continue to favour flat shoes.
Think of all the ways you'll wear this skirt; with a simple T-shirt and trainers to elegant evenings out.
6. DARK GREY
Shop Grey:
I've personally tried on this dress and can confirm it is so flattering.
Throw it around your shoulders now and then cuddle up in this cosy knit when the weather shifts.
A great denim skirt will work hard all year round.
Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.
During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.
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