18 Early Fall Fashion Finds from H&M

Mimi wears a suede jacket, white tee, and blue jeans.

(Image credit: @mimixn)

published 18 August 2025

My mom and I have many similarities, but one of the most notable is our shared love for fashion. However, when it comes to personal style, we're quite opposite—I prefer a minimalist, understated look, while she goes for a more maximalist aesthetic. Despite our different tastes, I thought it would be fun to ask her which pieces from H&M's new arrivals caught her eye to create an edit that combines both of our choices and suits different dressers.

If you haven't already seen H&M's early fall collection, it's easily the most elevated and elegant it's ever looked. There are over 10 pages' worth of expensive-looking basics and statement pieces for the season ahead. Think suede jackets, barn coats, plaid shirts, knee-high boots, and dark-wash jeans. So without further ado, keep scrolling to see and shop our 18-piece edit. And, remember, H&M's new arrivals—the good ones—always sell out quickly, so if you see something you like, don't hesitate to add it to your cart.

H&M

Jacket

This is our favorite find, but that doesn't mean the rest of our picks aren't great, too. Also, check out the chocolate-brown option while you're at it.

H&M

Fine-Knit Turtleneck Top

An elevated knit you'll never get tired of wearing.

H&M

Harper High Rise Wide Leg Jeans

Sorry, we only want to wear dark-wash jeans this fall.

H&M

Leather Loafers

My mom has loved leopard print since she was a teenager, so it makes sense that these would be her first choice.

H&M

Coated Jacket

There's nothing not to love about this collarless leather jacket.

H&M

Loose-Fit Cardigan

This color is so elegant.

H&M

Pencil Skirt

Pencil skirts used to be styled with blazers and button-down shirts, but now they're paired with casual tees and sweaters, creating unexpectedly polished looks.

H&M

Knee-High Boots

So you're saying these aren't from Toteme? Wow.

H&M

Jacket With Corduroy Collar

This jacket also comes in army green and khaki, but my mom and I think the navy blue looks the most expensive.

H&M

Poplin Shirt

Size up for a looser fit that will feel more 2025.

H&M

Wide-Leg Dress Pants

Wear these to the office with a blazer and loafers or with a cropped tank and slingback pointed-toe heels for a night out with friends.

H&M

Napped Crossbody Bag

Skip the adjustable long strap. Instead, use the wide top-handle and carry this bag in the crook of your arm or in your hand.

H&M

Tie-Belt Denim Jacket

There's something about a belted jacket that lends a relaxed and effortless vibe.

H&M

Ruffle-Trimmed Mesh Blouse

If I didn't see the label, I would think this was Chloé.

H&M

Wide High Jeans

All of the chicest dressers that my mom and I know save their white jeans to wear after Labor Day.

H&M

Pointed Slingbacks

Sleek and sophisticated.

H&M

Draped Mesh Dress

We're so happy that draped dresses are here to stay, as they're the most flattering style for any body.

H&M

Knee-High Boots

Style under maxi dresses and skirts all fall and winter long.

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Nikki Chwatt is an associate fashion editor based in New York City. She joined Who What Wear in 2024 after writing fashion, beauty, and lifestyle content for WWD, Well+Good, Editorialist, and more. With a passion for personal style and the creativity that comes with it, one of Chwatt's goals is to help others understand that there is no such thing as a “good” or “bad” style; it’s just about putting an outfit together that makes you feel confident in yourself. When she's not writing, you can find her taking a Pilates class, reading a powerful romance novel, or exploring a new wellness spot in Manhattan.