This Expensive-Looking Color Trend Is the Key to Elevated Fall Dressing

brown sweater

(Image credit: @fakerstrom)

One of my favorite things about the seasons changing is the shift in my wardrobe’s color palette. I know there are technically no rules when it comes to wearing certain colors, but there’s no denying that color trends correlate to the seasons changing and certain hues reign supreme.

Now that fall is here, I'm doing some serious color-focused shopping. Of course, the typical fall hues have made their way on my list, such as rich burgundy, burnt orange, and warm nude, but my favorite on the list is chocolate brown. This color trend for fall is hardly new, but for fall 2024, the internet and fashion people alike (myself included) can’t get enough of it. There's something about this particular shade of brown that feels luxurious and looks expensive. Most likely because it’s a warmer neutral than gray or black, creating a cozier vibe that pairs perfectly with the autumn weather.

After hours of scouring some of my favorite retailers for the perfect chocolate-brown pieces to add to my fall wardrobe, I ended up with 30 picks. From the perfect fall boots to the chicest suede bag to the knit bodysuit of my dreams keep scrolling to take a peek!

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Assistant Editor

Originally from Chicago, Illinois, Grace has always been a lover of all things fashion and beauty. Upon receiving her first degree in visual communications from FIDM in Los Angeles, she moved to New York City and continued her education at LIM College, majoring in fashion media with a minor in society and culture. Grace has worked for PhotoBook magazine, Insider, and Harper's Bazaar. As a writer, Grace has had pieces published covering topics including racial justice, fashion, politics, and current events. During her free time, she loves wine tasting, creating content for her social media, spending time with friends, traveling to new places, and Pilates, and has a love for reality television, especially The Real Housewives. Grace is the person in your friend group everyone goes to for recommendations for the best place to grab drinks in NYC on a Friday night or the best hotels and restaurants to try when traveling to a new city. While fashion is her main love, she loves all things wellness and lifestyle as well. Her ideal sunday is brunching with friends then walking around furniture shopping and listening to a podcast. As the assistant shopping editor at Who What Wear, Grace loves finding the best buys out there for the WWW readers.