As someone who works in fashion, I love trends—especially color trends. They're just so easy to incorporate into your wardrobe, and they can be in the form of something as minor as a pair of socks or as major as a coat. When it comes to color trends, you can wear one color head to toe or just a splash. The possibilities are endless.
As I'm sure you're aware, 2023 was all about red. That's still very much the case, but now there's another color trend threatening to steal some of its thunder, and it looks even more expensive than red. That color is chocolate brown. The hue that, in the past, might've been considered "ugly" or "boring" is now one of the most sought-after colors of the season. As evidence, I've noticed lately that 90% of the time when an item comes in multiple colors and chocolate brown is one of them, it's sold out. Celebrities and fashion people have been wearing it as much as they wear camel and black.
All signs are pointing to chocolate brown being the most lavish-looking color trend of the season. And I have no problem investing in it, as it's timeless and versatile to boot. Scroll on to see how celebs and influencers are styling it, and shop some of the chicest chocolate-brown pieces on the market.
See It on Celebs
On Hailey Bieber: Saint Laurent jacket; Magda Butrym sweater; Ferragamo Wanda Mini Leather Tote Bag ($1435); Loewe Tierra 40MM Leather Kitten-Heel Loafer Pumps ($1200)
On Elsa Hosk: Saint Lauren jacket; Khaite bag
On Emma Stone: Louis Vuitton coat and bag; Kenzo jacket and skirt
WHO: Zoey Deutch
See It on Fashion People
Shop Chocolate-Brown Pieces
It's giving downtown.
Swap your black bag for this lavish-looking one.
For all the minimalists out there.
This looks super luxe (and the perfect reviews confirm it).
This texture.
These are the perfect shade of espresso.
Fresher than a black sweater.
This is special enough to wear to a wedding.
Consider this your trend piece of the season.
The prettiest.
This looks like it costs three times as much.
Trust the reviews.
Get it soon—before it's sold out.
This skirt keeps selling out.
I can't get over how affordable this coat is.
What I wish I were wearing today.
Just add a cream-colored sweater, and you're set.
A forever piece.
Proof that you don't need to spend more than $60 on a bodysuit.
Just add knee boots.
This post was published at an earlier date and has since been updated.
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