The Rich-Looking Color Trend I'm Buying From Zara, J.Crew, and Nordstrom RN
If you read Who What Wear regularly, you're probably already well aware that chocolate brown is the It color of fall 2025. While the deep, rich-looking shade has always been a staple during fall, this year it's particularly prevalent, especially on the runways and among the fashion set. Spotted in the form of suede, leather, and satin on handbags, shoes, outerwear, skirts, and pants, chocolate brown brings an extra layer of opulence and indulgence to every outfit. While we love the milk variety, it's clear that dark chocolate is a favorite this season. It works particularly well with colors such as sky blue, burgundy, navy, lime, and pops of pink and orange, but we're predominantly seeing people wearing tonal all-brown looks this season—mixing textures and tones for seriously rich-looking vibes.
If you're looking to add some chic chocolate-brown pieces to your fall outfits this season (and I highly recommend that you do!), then read on, as I'm sharing the chicest chocolate-brown finds from Zara, J.Crew, and Nordstrom right now. From knits to suede boots and satin skirts, these pieces can be worn together or separately with another pop of color for a chic look this season.
Zara
A chic brown button-down I'm buying to re-create this Bottega Veneta look.
Nordstrom
J.Crew

Judith Jones is the associate shopping director at Who What Wear and has worked in fashion for over a decade. She specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
-
If You're Going to Wear This Controversial Legging Color Trend, This Is the Sneaker Color to Wear With ItIf you only wear black leggings, these may stun you.
-
Want to Wear Dark-Wash Jeans the 2025 Way? Style Them Exclusively With This Rich Color TrendThe chicest shade pairing for fall.
-
Sorry, Navy, Black, and Brown—This Coat Color Trend Looks Way Richer Than All of You (Combined)Meet the winter hero item that instantly makes outfits look expensive.
-
"Looks Like Money" Is My Fall Aesthetic—7 Elegant Colors I'm Wearing NonstopThe easiest way to add a luxe touch to your outfit.
-
5 2026 Color Trends I'm Already Stealing From Louise Trotter's Bottega Veneta DebutButter yellow! Navy! Pops of green!
-
The Chicest People I Know Have a Thing for This Elegant Color PairingTime to try it this fall.
-
Kendall Jenner Just Wore the Most Elegant Legging Color Trend of the SeasonJust in time for winter.
-
If You Want to Look as Rich as Possible, These Are the 33 Chocolate-Brown Pieces to Consider BuyingShop our espresso edit.

