Hold the Minimalism—Everyone From Miu Miu to Camp Counselors Is Backing This Viral Summer Trend

Miu Miu model holding a bag with a paracord bag charm attached.

(Image credit: Launchmetrics/Spotlight.)

This season, fashion is embracing a playful twist—literally. Paracord accessories are having a major moment, blending utility with unexpected charm in the form of braided sandals, bold necklaces, whimsical bag charms, and stacked gemstone bracelets. Rope and cord elements have officially stepped out of the wilderness and onto the runway. Most notably, they were seen in Miu Miu's S/S 24 show, where they brought a splash of color and texture to the brand's youthful, undone aesthetic. What once was a controversial aesthetic choice beloved by our editors has turned into a whole arts and crafts revolution, and influencers and fashion lovers alike are taking a stab at creating their own paracord bag charms and accessories on Instagram and TikTok.

The emerging paracord trend is the perfect mix of nostalgia and novelty—equal parts camp-counselor chic and high-fashion irreverence. With their vibrant hues, tactile appeal, and handcrafted feel, paracord accessories are the season's most joyful accessories, adding instant personality to even the simplest summer look. Ready to join the (rope) revolution? Shop the paracord trend now, and let your accessories do the talking this summer.

Woman wearing Miu Miu x New Balance paracord sneakers standing next to paracord thong sandals.

(Image credit: @thecoveted__)

Paracord sandals are, by far, the biggest indicator of this trend hitting the mainstream. While Miu Miu first introduced the style last spring and summer, several other brands and designers have put their own spin on it, opting for dual-colored rope.

Woman wearing Pointe Milou paracord necklace.

(Image credit: @pointemilou)

Thin paracord necklaces, each with charms, stones, and jewels, are a fun way to pay homage to this rising trend's technical background while still remaining fun, fresh, and glam. After stumbling upon Pointe Milou, a small brand selling necklaces on Instagram, I was officially on board with the paracord trend.

Model wearing Dorsey paracord bracelet.

(Image credit: Dorsey)

Let it be known that the coolest brand selling paracord accessories is Dorsey, the lab-grown jewelry house that's dropped several styles of paracord bracelets and necklaces, each with lab-grown white sapphires or moissanite to complement their fresh colorways. Plus, the brand just announced Camille Rowe as the face of one of its new paracord campaigns. I'm sold!

Miu Miu model holding a bag with a paracord bag charm attached.

(Image credit: Launchmetrics/Spotlight; Pictured: Miu Miu Spring/Summer 2024)

The paracord trend first took off with DIY bag charms. While designer labels were selling their own for hundreds of dollars, the youths of TikTok decided to make their own. Now, labels have hopped on board, selling simple, twisted paracord keychains and bag charms to adorn your favorite throw-and-go bag with.

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Ana Escalante
Associate Features Editor

Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.