From Shoreditch to Soho: The Sneaker Brand Everyone's Wearing in London Right Now

I recently spent some time in London and decided to observe what people were actually wearing while I was out and about. On my first day, I started scanning the crowds, expecting to see new trends—but instead, I found myself noticing the opposite: anti-trends. I saw timeless staples like trench coats, argyle knits, leather bomber jackets, black wool coats, fur-trimmed jackets, and knitted bonnets. There was one sneaker brand I noticed the most of—again and again (and again).

I first spotted pairs in Shoreditch, then again in Dalston. Even outside of East London, as I made my way through Mayfair and Marylebone, it was impossible to ignore. After walking around Covent Garden and Soho, it became apparent that this was the sneaker brand Londoners were loyal to.

From classic Gazelles and Sambas to lesser-seen Tokyos, Japans, and Taekwondos, there was a wide range of silhouettes, colorways, and prints. Keep scrolling to shop the sneakers everyone was wearing across the pond.

Shop Adidas Sneakers