You'll Hear, "Wow, Great Outfit" When You Wear Fall's Biggest Color Trend


(Image credit: @rubylyn_)

The shopping landscape may be awash with Barbiecore pink and quiet luxury’s 50 shades of beige, but it is fall’s most dominant color trend that has our utmost attention now. Bold fiery red hues were spotted on practically every runway show in the F/W 23 collections, from chic red dresses at Tory Burch and Fendi to unmissable suits at Ferragamo. Touches of red rosettes were spotted at Sandy Liang, and there were vibrant red accessories galore at Victoria Beckham, Valentino, and Prada, proving that this traffic-stopping color is set to be the shade of the upcoming season. 

Whether you opt for a coat, blazer, dress, skirt, or simple sweater around your shoulders, red is the ultimate shade to command attention in. The passionate color is surprisingly easy to style—even for more casual everyday wear—pairing well with neutrals such as beige and gray.

If you want to give your fall and winter wardrobe a jolt of adrenaline, get inspired by the runway and fashion-girl looks below, then shop our favorite red pieces on the market that will undoubtedly have everyone screaming, "Wow, great outfit!”

On the Runway


(Image credit: Courtesy of The Row)

The Row just inspired our number one coat purchase for fall.


(Image credit: Tory Burch/Launchmetrics Spotlight)

We love how easy this Tory Burch outfit is to emulate. It's perfect for work and beyond.


(Image credit: Sandy Liang/Launchmetrics Spotlight)

A striking red dress and flat Mary Janes is a combination we can't get enough of, thanks to Sandy Liang.


(Image credit: Jason Wu/Launchmetrics Spotlight)

Consider swapping your beige blazer for a vibrant red one this fall.


(Image credit: Ferragamo/Launchmetrics Spotlight)

Now this is what we call a power suit.

On the Fashion Set


(Image credit: @slipintostyle)

While the temps are still warm, opt for a red linen dress with ballet flats. It's a casual way to inject the color trend to your look.


(Image credit: @endlesslyloveclub)

A red knit shell is elegant and timeless. Style one with hot pants for summer and tailored trousers for fall.


(Image credit: Getty Images)

A sleek red ribbed knit top is the perfect piece to pair with a denim miniskirt. Add plenty of gold chains to finish the look.


(Image credit: @rubylyn_)

Even a simple red sweater can have a major impact on your casual look.


(Image credit: Getty Images)

Adding the fiery shade throughout your layered look will command attention in the chicest way possible.


(Image credit: @himichelli)

If you can't give up your Barbie pink then have fun and pair it with cherry red for a show-stopping look.

Shop Our Favorite Fiery Red Pieces Right Now

Judith Jones
Senior Fashion Market Editor

Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.