Whilst in Paris, Gigi Hadid has seemingly decided to make like the French and say c'est la vie to any formal announcement about her relationship with Bradley Cooper. Indeed, the model turned knitwear model has piqued interest by stepping out wearing what is reportedly a wedding ring on her left hand. What intrigued me, however, wasn’t her pointed jewellery choice, but the fact that she wore the cool trainer brand that I presumed only London’s chicest dressers knew about.
The 31-year-old made her way around the city’s arrondissements wearing a ribbed white tank top, suede doctor’s bag and classic blue jeans, completing the classic outfit formula with a pair of mesh-accented trainers from Spanish fashion brand Hoff. The shoes themselves feature a studded gum sole, sheer gingham panels and contrasting burgundy laces.
Hadid has always been quite the maximalist, from her penchant for stacks of charm-like jewellery and preference for mixing patterns, and Hoff’s collection of vibrant hues and bold shapes feels like the perfect addition to her off-duty wardrobe. Boasting saccharine colours and eclectic style elements, the Elche-based label has truly made a name for itself as an underrated trainer brand known only by those with discerning tastes.
After undergoing a major brand transformation towards the end of last year, including appointing a new creative director who cut their teeth with roles at Chloé, Balenciaga and Maison Margiela, Hoff quickly began cropping up on the feet of stylish dressers across Europe and the United Kingdom.
For instance, Sienna Miller wore a pair of the brand’s chunky, multi-coloured trainers whilst running errands in Notting Hill, whilst Alexa Chung paired a sleeker plum style with a navy blue pinstripe suit to celebrate the brand’s flagship store opening in Madrid. Whether Hadid was influenced by these outings remains to be seen, but these consecutive sightings prove that Hoff is truly one to watch.
From their balmy crochet collection to the new jacquard style that feels reminiscent of something you’d find in a 17th-century château, read through to shop the chicest Hoff trainers available.
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Every tasteful person owns a pair of white trainers.
This chartreuse shade continues to dominate.
Khaki is the perfect transeasonal shade to take you from summer's heat into autumn's chill.
This muted brown offers such a sleek contrast to classic blue jeans.
Wine tones like burgundy, chianti and merlot will always feel relevant as we inch toward September.
Watch this space, I predict coral hues will continue to crop up into the latter half of the year.
Sports fever reached new heights this summer, and this silver shade puts a modern spin on athletic silhouettes.
Blue suede on blue jeans is just an elite combination.