I'd Never Spend £600 on Designer Trainers—Here Is the Brand I'd Buy Instead

I'd hazard a guess that you have at least one pair of trainers in your wardrobe. Even the most high-maintenance and well-polished dresser knows the value of a pair of truly comfortable shoes, and for the times that loafers or sandals just won't cut it, those moments probably require trainers. Lazy weekends, running errands, long walks—no matter what's on your schedule, there's no more reliable shoes than trainers for getting you comfortably from A to B. They're one of the hardest working pieces in your wardrobe, but if you haven't invested in a good pair of trainers recently, you might have missed what's currently happening trend-wise south of our ankles. 

White trainers are classic (and if the recent spike in sales of Adidas Sambas taught us anything, it's that there are a hundred different ways to wear white shoes), but in a surprising move away from quiet luxury, fashion people are suddenly gravitating towards bold, statement and graphic trainers to brighten simple outfits. And there's one brand in particular that's climbing up the searches to rival even the biggest celeb favourites: Hoff. 



(Image credit: Bellocqimages/Bauer-Griffin/GC Images)

Style Notes: Hailey Bieber ticks off three trends in one outfit by sporting a bomber jacket, baggy jeans and brightly coloured trainers.


(Image credit: Raymond Hall/GC Images)

Style Notes: Bella Hadid's hiking-boots-meet-trainers are exactly the kind of "ugly dad shoes" making their way back onto the market. 


(Image credit: Gotham/GC Images)

Style Notes: The pop of green from Jennifer Lawrence's Adidas trainers lift her otherwise dark outfit. 

If you like New Balance's colour palette, Adidas's comfy soles, and Salomon's gorpcore appeal, you're going to want to check out Hoff. The Spanish brand specialises in colourful trainers with standout silhouettes, and judging by just how quickly searches for "Hoff trainers" have risen on Google, they might be set to rival the minimalist trainers we've come to rely on. After a cursory glance on the M&S website (yes, they're stocked by high-street retailers too) I noticed pairs being viewed and added to basket even whilst I was scrolling—a good sign of a surefire winner. 



(Image credit: @pennygoldstone )


(Image credit: @chloekathbutler@tom__allport)

So, should you be wondering what to wear in autumn now that sandals season is over, keep scrolling to see the Hoff trainers that we're loving at Who What Wear UK. They have all of the impact of designer trainers without the eye-watering price tags. Win-win. 


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Remy Farrell
Fashion Editor

Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.