I'm Binge-Watching Euphoria, and I’ve Tracked Down Every Single One of the Show's Best Outfits
Euphoria has always given us unexpected style inspiration. As season three gets underway, scroll to discover the best looks thus far.
Euphoria season 3 is finally here. Returning on April 12, the latest season (and rumoured last) is set five years into the future, where our favourite protagonists have traded school hallways for lives far more high-stakes. Maddy and Lexi have left the dusty streets of Southern California behind in pursuit of Hollywood's glitz and glamour. Nate and Cassie are somehow married? (I know, I was shocked too). He appears to be grappling with a newfound Matthieu Blazy-era Bottega Veneta addiction, whilst Cassie is carving a name for herself as an OnlyFans creator. If that doesn't seem chaotic enough, Trisha Paytas is somehow in the mix.
If you can’t tell, I’m a massive fan; tuning in for the dark and messy storylines which toe the line between eerily relatable and completely outrageous has become one of my favourite pastimes. Over the years, so many moments have become TikTok-trending sounds, leaving us wondering, in the words of Maddy, "Is this play about us?" But for me, as fashion editor, it's the outfits that have always piqued my attention the most.
What I’ve always adored about the looks in Euphoria is just how many aesthetics coexist within one friendship group (much like in reality), although, unlike most of our friends and us, they tend to have a luxury, designer-led twist. Take Alexia Demie’s Maddy Perez; she's your textbook fashion girl. Successfully making everything work, from Balenciaga to Amina Muaddi, she’s always been an It girl, serving looks we adore. Then we have the preppy polish of Maude Apatow’s Lexi Howard; naturally, Miu Miu is her best friend. Even Zendaya’s Rue has worn her fair share of (vintage) designer pieces, including a Jean Paul Gaultier vest and vintage Roberto Cavalli pants.
The first two seasons are well documented in costume designer Heidi Bivens's book with A24, Euphoria Fashion, in which she breaks down the looks and aesthetics that are so central to the show's characterisation, but this season, we're starting to feel rumblings of something new. From Rue's desert whites to Maddie's opulent fur jacket, there's a refreshed energy to the show's fashion for the third season. So, because I think I'm pretty well-qualified to do so, I present to you the best Euphoria outfits of all time, and the pieces to shop to get the looks.
1. Cassie: Pastel-Blue Cropped Shirt + Floral Minidress
Style Notes: Looking like a country music star in all the best ways, this Cassie look had to make the list. A masterclass in pin-up-tinted preppy style, her sweet floral minidress and cropped gingham shirt (a custom piece by costume designer Seth Pratt) gained her a cutting one-liner from best friend Maddy and has cemented itself as one of the show's most memorable looks.
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Swap Cassie's gingham, puff-sleeved, cropped blouse for this much more modern top from Dôen.
If you loved Cassie's custom dress, Reformation's Daria style is the same vibe in a different font.
2. Nate: Flannel Shirt + Straight-Leg Jeans
Style Notes: Euphoria would be nothing without Nate Jacobs, and this season, his style is stealing the show. Suited and booted in Bottega Veneta (a Jacob Elordi signature), this look broke the internet. In a spring/summer 2023 plaid shirt—worn by Kate Moss on the runway, no less—black T-shirt and straight-leg jeans, this season, Nate's style is one to watch.
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This COS tee is an editor favourite.
3. Kat: Green Vest + Bootcut Trousers
Style Notes: Kat Hernandez (played by Barbie Ferreira) has a scene-stealing confidence and became a fan favourite thanks to her unapologetic self-assurance and ever-evolving style. Whether she's leaning into bold, bondage-inspired latex looks or dialling it back with a graphic tee and bootcut jeans, her personal style can't be defined and is all the more interesting for it.
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4. Maddy: Cut-Out Dress + Strappy Heels
Style Notes: Arguably Maddy's most iconic look, Alexa Demie solidified her character's status as the show's ultimate It girl in this custom Akna cut-out dress. Styled with elbow-length gloves and instantly recognisable Amina Muaddi heels, it was a look that sent shockwaves through the Euphoria fanbase and quickly sold out. Glamorous, sleek and every bit Maddy Perez, it's undeniably one of the show's most memorable looks.
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5. Lexi: Checkered Dress + Mary-Jane Heels
Style Notes: Maude Apatow's Lexi Howard is your quintessential girl next door. Content to linger behind her sister's spotlight, she still manages to steal the show in a Miu Miu checkered minidress. Her polished looks have a softness that makes them feel refreshingly real, especially when compared to the other characters' bold style.
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7. Maddy: Double-Denim Halterneck Top + Flared Trousers
Style Notes: Nate Jacobs and Maddy Perez are the definition of a toxic couple. Whilst their storyline is nothing short of chaotic, Maddy consistently delivered some unforgettable looks. Chief amongst them? Her now iconic I.AM.GIA double-denim two-piece; a look that cemented her status as a fashion legend.
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Imani-Nia Francis-Tsolaki is Junior Fashion Editor at Who What Wear UK, where she expertly navigates Gen-Z-aligned editorial content and brand try-ons to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket.
At Who What Wear, Imani is committed to uncovering cool new brands to share with the WWW UK readership, and finding gems that make shopping accessible (and fun) for everyone.