TikTok
Learn more about TikTok with the experts and editors at Who What Wear.
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I Wore a Different TikTok-Viral Blush Every Day for a Week—This Won, Hands DownI was surprised by the winner.
By Kaitlyn McLintock
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I Asked Beauty Editors to Test 3 TikTok-Viral Lip Stains—This Was the Undeniable FavoriteHonest thoughts ahead.
By Kaitlyn McLintock
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This Blush Trend Pairs Best With a Vintage Nightgown and Secret Garden—How to Create It in 3 StepsIt doesn't get more romantic than this.
By Maya Thomas
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I Finally ID'd the 17 Products Kelsey Merritt Used in Her Frosted Peach Makeup RoutineIt's easier than you think.
By Maya Thomas
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TikTok Says 2025 Is the Year of Beverage-Inspired Beauty—Here's Your Coffee-Spiked Buying ManualI simply can't get enough.
By Maya Thomas
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This Australian TikToker Has the Best Style—These Are the Items She's Influenced Me to BuyOne of my favorite follows: Camelia Farhoodi.
By Audry Hiaoui
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"Devon Aoki Makeup" Is Perfect for Round Faces Like Mine, so I Asked an Expert How to Pull It OffAll It girls to the front.
By Maya Thomas
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"Frugal Chic" Is Trending on TikTok—Here's What It MeansWhen to spend and save.
By Audry Hiaoui
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I Tested TikTok's Favorite Jean Shorts—Here Are the Pairs Actually Worth BuyingSummer’s not over yet.
By Bailey Burke
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"Island Girl Beauty" Is the Next Best Thing to a Tropical Paradise Escape—How to Get the LookWe're taking it to the beach.
By Maya Thomas
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TikTok Says This $48 Toner Is the Secret to Glassy Skin, But TBH, These On-Sale Picks Are Just as GreatStarting at just $10.
By Alyssa Brascia
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I Shop For A Living—These TikTok Shop Fashion & Beauty Finds Are Actually Worth ItYou're welcome.
By Chichi Offor
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These Are the Essentials NYC Fashion People Are Buying on TikTokFrom Gap to French Pharmacy.
By Audry Hiaoui
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I'm Obsessed With TikTok Trends—8 I'm Shopping for SummerFrom my For You page.
By Audry Hiaoui
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These Are the Only 18 Summer Nail Designs That Matter, According to IG's Fashion CrowdThere's nothing like a good mani.
By Maya Thomas
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I Asked My Favorite NYC Fashion People on TikTok What They're Buying for SummerFrom their personal shopping lists.
By Audry Hiaoui
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TikTok's Caveman Method Might Seem Extreme, But Hear Me Out: It Changed My SkinWhen done right, it can work wonders.
By Shawna Hudson
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This Viral Makeup Artist Is Basically the Beauty World's Picasso—Here's Why We're ObsessedShe's taking TikTok by storm.
By Maya Thomas
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The Unexpected TikTok Trend I'm Really Into This SpringI didn't see this coming.
By Audry Hiaoui
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This Stylish New Yorker Has Has Impeccable Taste—35 Chic Spring Picks That Have Her AttentionThe dresses alone are gems.
By Jennifer Camp Forbes
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TikTok Is Obsessed With "Beast Mode" Perfumes, so I Found the Chicest Ones Worth Your DollarFancy a fragrance for your "loud luxury" era?
By Jamie Schneider
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Millais's "Ophelia" Has Become My Favorite Spring Beauty Aesthetic—Here's How I'm Bringing It to LifePretty as a picture.
By Maya Thomas
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I'm Obsessed With TikTok Trends—6 I'm Shopping for SpringTikTok rabbit holes are my favorite.
By Audry Hiaoui
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The Coquette Aesthetic Has Its Hold on Gen Z—18 Pieces That Define the LookLana Del Rey fans will like this.
By Sierra Mayhew
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These Gen Z–Approved Beauty Brands Tap Into Niche AestheticsTake my money.
By Maya Thomas
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I'm a Fashion Editor—One of My Chicest NYC TikTok Follows Shared 30 of Her Top Winter Picks From NordstromOf course, I want everything Martine Lavelle recommends.
By Jennifer Camp Forbes
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Every Beauty Secret This Gen Z Editor Archived From #BeautyTok (You Know, Just in Case)Who knows what the future holds?
By Maya Thomas
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Goodbye, TikTok: The End of Fashion's Most Radical Digital PlaygroundGone but never forgotten.
By Ana Escalante
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While It's Still Here, I'm Letting TikTok Persuade Me to Buy This Viral Top TrendThe "bodyless long-sleeve."
By Nikki Chwatt
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If It's Not in Selena Gomez's Beauty Routine, I Don't Want It—28 Products and Tips I'm SavingTake notes.
By Maya Thomas