Anya Taylor-Joy Just Wore a Pretty Top from the Affordable Brand That's All Over London

When it comes to affordable fashion brands making waves across London, Damson Madder is certainly having a moment. Known for its fashion-forward yet wallet-friendly pieces, the brand has captured the hearts of both celebs and the fashion set everywhere with its distinctive designs, bold print and oh-so-cute accessories. So, when Anya Taylor-Joy was spotted donning the brand's Lola Blouse (£75) in the Bow print, it solidified the brand's status as a name to know for the season ahead. And trust me when I say that people took notice.

Founded in 2020, Damson Madder swiftly became synonymous with playful fashion, captivating lovers of fun dressing. The brand's curated selection of high-quality, sustainably crafted pieces, ranging from lace blouses to contrasting-print dresses, really sits well with me—I'm a modest dresser and the cute printed maxi dresses were the first pieces I noticed. Championing transparency and ethics with a focus on timeless design and attention to detail, Damson Madder has become synonymous with whimsical charm, and we're into it.

Anya Taylor-Joy wearing blouse

(Image credit: Getty Images)

Take Mary L Jean (pictured below), for example, who effortlessly styled the white strappy Penelope apron dress with classic black Mary Jane flats, a perfect example of how to step up a vintage-inspired look, wouldn’t you agree? Then there's Olivia and Alice Minns, whose styling is a bit more playful, mixing the colourful striped linen trousers with the brand's leopard-print tote bag. If these looks don't say "Saturday picnic in the park", I don’t know what does.

Damson Madder Dress

(Image credit: @maryljean)

From casual day looks to sophisticated evening ensembles, the brand's pieces make it easy to transition from one occasion to the next, speaking to their versatility. With Anya Taylor-Joy leading the charge, we predict the brand is set to have a very good summer indeed.

So, whether you're drawn to classic silhouettes or bold prints, Damson Madder has something for everyone, and what’s more, it won’t break the bank.

Damson Madder Trousers

(Image credit: @oliviaandalice)

Below, I've rounded up some of our favourite pieces from the brand, so keep scrolling for team Who What Wear's UK picks.

Shop Our Favourite Damson Madder Pieces:

Junior Branded Content Editor

Humaa is the Junior Branded Content Editor at Who What Wear UK, where her expertise lies in paid for and affiliate stories for beauty and fashion brands. Humaa has a BA Hons degree in English literature and previously held editor roles at British Vogue and Marie Claire US. Most recently she moved over from the Who What Wear US Branded Content team to join the UK title to help build out the team on home ground. She is a September baby and though does not believe in astrology, cannot deny that she is a Virgo through and through. When she's not trying to poke a hole through her credit card on a daily basis, because of her job writing many, many shopping stories, you can find her making her way through her Kindle Unlimited TBR list–spoiler: it's a long one. Follow her on Instagram at @Humaa.Hussain