
Humaa Hussain
Humaa is the Junior Branded Content Editor at Who What Wear UK, where she specialises in paid-for and affiliate content across beauty and fashion. She holds a BA Hons in English Literature and has previously held editor positions at British Vogue and Marie Claire US. Before joining Who What Wear UK, she was part of the US Branded Content team, bringing her expertise back home to help grow the UK division. With years of experience testing and reviewing fashion and beauty products, she writes trend-driven and commerce-focused stories. When she's not shopping for work, she's making her way through her Kindle TBR list—spoiler: it's a long one. Follow her on Instagram at @Humaa.Hussain
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I’m Prepping My Wardrobe for 2026—These Are the 15 Key Buys I’m Eyeing Up
Sponsor Content Created With NET-A-PORTER
They're too good to miss.
By Humaa Hussain
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All Meaningful Gifts Always Start With Jewellery—These Are Our Editor’s Favourites
Sponsor Content Created With Mejuri
Such chic pieces.
By Humaa Hussain
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Your Winter Wardrobe Starts With These Chic Staples
Sponsor Content Created With COS
The ultimate inspo.
By Humaa Hussain
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From Cosy Knits to Elegant Coats, These Winter Pieces Are Timeless Yet Trending
Sponsor Content Created With Michael Kors
Take a look for yourself.
By Humaa Hussain
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All My Beauty Editor Friends Agree: This Is the Eye Shadow Colour That Makes Every Eye Colour Pop
A makeup-bag staple, in my opinion.
By Humaa Hussain
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This is the Festive Edit Bringing Joy to Every Home and Wardrobe This Season
Sponsor Content Created With Cath Kidston
Take notes.
By Humaa Hussain
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Not Bags, Not Shoes—The Chicest Accessory For 2026 is This Surprising Trend
Stay snuggly.
By Humaa Hussain
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I Just Went to Paris—Here's Everything I Saw Fashionable French Women Actually Wearing
Classics you'll wear forever.
By Emily Dawes
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From Saint Laurent to Miu Miu—4 Designer Loafers Fashion People Can't Stop Wearing Right Now
An investment you'll never regret making.
By Maxine Eggenberger
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Topshop Is Back, and With One of Its Strongest Party Edits Ever
Sponsor Content Created With Topshop
By Humaa Hussain
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I'm a Luxury Obsessive, and This Is the One Designer Brand I Turn to for Stylish, Timeless Pieces
Worthwhile investments.
By Humaa Hussain
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I Have a Knack for Spotting Trends, and These Unlikely Colour Combinations Are About to Be Big
So many options.
By Humaa Hussain
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The Luxury News Bulletin: Everything Happening in the World of Style This Month
Things to get excited about.
By Humaa Hussain
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I'm a Modest Dresser—Here Are the Standout Pieces I've Seen This Month
Because modest doesn't mean boring.
By Humaa Hussain
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Icons Only: The Story Behind Tommy Hilfiger's Most Enduring Knit
Sponsor Content Created With Tommy Hilfiger
A true classic.
By Humaa Hussain