These Emerging Designers Are Taking Over My Closet—See the Pieces I'm Shopping


(Image credit: @deijistudios@localeuropean)

There are the established fashion houses and the go-to legacy brands we know and love, but fashion is also constantly awash with fresh talent. Each season, a new crop of names and faces pop up on the circuit, and with them come a plethora of new designs and ideas to pay attention to. Scoping out emerging designers is one of the highlights of being a fashion editor, and it seems like there's something popping up for me to be enthralled with each week.

Supporting these brands and designers is especially important to me given the demands and challenges that come with building a brand. The below names are doing just that—forging their own audiences with unique pieces. It's partly why a good portion of my recent buys have been from them. Keep scrolling to check out the new class of emerging designers I have in my bookmarks, from IG cult favorites to minimalist labels.


(Image credit: @gracelingofficial)

At the intersection of sleek, moody, and sensual, Grace Ling is the eponymous brand headed by Singaporean actress and model Grace Ling. A student of Central Saint Martins and Parsons, Ling utilizes sustainable practices and 3D printing to create her sculptural designs. Her recent collection has its fair share of optical illusions, like a metal-embellished maxi skirt cut out to resemble a thong and a long-sleeve sweater with a sheer square cutout in the center. Jennifer Lopez recently donned a design, and a year from now, she likely won't be the only big name to.


(Image credit: @deijistudios)

With pollution being such a major consequence of fast fashion, it's refreshing to see more and more brands taking it slow. Deiji Studios is one of those names devoted to a more sustainable approach. Founded by Juliette Harkness and Emma Nelson, the Australia-based label focuses on lounge and sleep separates made with organic cotton, hemp, and linen. The brand's two-piece sets are particular favorites among my friends, and their easygoing simplicity means you can wear them to bed or when you're running errands. 


(Image credit: @localeuropean)

L.A. brand Local European is about as Instagram famous as they come. The label's Saro Knit Turtleneck has been a mainstay on my feed since last year, which finally led me to a deep dive into its site. But it's not just the viral turtleneck that worth checking out—the brand carries a selection of cute going-out tops and trendy separates like baggy parachute pants. As expected with being internet famous, a legion of fans soon followed, so when anything new drops on its website, it won't be there for long. 


(Image credit: @mmariebymarkishamarie)

Breaking into the accessory game can be a challenge. People tend to stick to the names and designers they know, making room to emerge from out of the pack limited. But if there's one to watch on that front it's footwear designer Markisha Marie. She launched her label in 2018 and has since seen her flashy heels capture the attention of celebs. They're the type of shoes you want to wear on vacation or for a girls' night out and believe everyone will ask where you got them.


(Image credit: @formandfold)

No one knows the hardships of swimsuit shopping like those with larger busts. Too many times have I had to pass on a pretty bikini because it didn't hold everything in place. Luckily for me (and you), there's Form and Fold. Leave it to the Australians to know how to make damn-good swimwear—each of the brand's suits holds you in all the right places with a clean and timeless design to boot. The beauty of its swimwear is that the pieces can easily be mixed and matched, so you can keep adding to your collection season after season. 

Up next: 22 Overwhelmingly Pretty Abercrombie Dresses That Are Somehow on Sale Right Now

Fashion Market Editor

Indya Brown is a fashion editor, stylist, and writer living in Los Angeles. While going to school at Columbia University in New York City, she got her feet wet in the fashion industry interning at Elle magazine, Harper's Bazaar, and New York magazine's The Cut. After graduating in 2016, she joined The Cut as a fashion assistant, eventually working her way up to fashion editor. There, she worked on a multitude of projects, including styling inbook feature stories for New York magazine's print issue, writing and pitching market stories for The Cut, and serving as fashion lead for The Cut's branded content. While New York has been her home for over 10 years, she moved to Los Angeles in the midst of the pandemic in 2020 for a new chapter. Now she is a fashion market editor for Who What Wear, focusing on emerging designers, rising trends on and off the internet, interior design, and BIPOC creatives and brands. Aside from her duties as a fashion market editor, Brown is also a freelance stylist and writer, working on national print and video commercial campaigns for Sephora, The Independent, and Cadillac. Her bylines also include Harper's Bazaar, Vox, and The New York Times. But once the computer goes down and the emails turn off, she's likely eating her way through Koreatown, hunting down vintage furniture, scoping out new outrageous nail designs to try, or taking a hot cycling class.