Eugénie Trochu

A Parisian by adoption and Norman at heart, Eugénie Trochu cultivates a sharp, free-spirited voice and style, honed through studies in literature, journalism, and communication. Her motto? Break the clichés. A 360-degree thinker and doer, she lives life in the fast lane to help redraw the lines of modern French chic—always with humor and spontaneity. For over a decade, she shaped the editorial voice of Vogue France evolving across departments—from fashion to marketing, digital to print—before being appointed head of content in 2021. She led the transformation of Vogue Paris into Vogue France, marking a major shift in tone, reach, and identity—a transition she discussed in System magazine. Her writing is as instinctive as her sense of style: precise, witty, clear-cut. Influenced by the likes of Margiela, Helmut Lang, and Demna, she blends conceptual sharpness with lived-in elegance. She writes the way she dresses: effortlessly constructed, unafraid of contrast, detail-driven, but never mannered. Today, she continues her path at the intersection of journalism, fashion culture, and digital storytelling—writing, editing, producing, curating. She is currently working on her first book, exploring fashion as a space of memory, projection, and reinvention.