It Makes Sense to Buy Coats on Sale—26 Chic Styles on Offer Right Now


(Image credit: NICOLE M GOMES)

There's a chance you might be sick of hearing about Black Friday by now, but retailers have launching some pretty unbelievable deals to help us all out with the increasing cost of living—and although the advertising can be pretty "in your face" at times, we're certainly not complaining about being able to access the discounts already. Us Who What Wear UK editors have, over the years, perfected the art of shopping these big sales moments without any panic buying or regret—avoiding any overwhelm and focusing on the pieces that are genuinely worth looking for, for less. Our top tips mostly include restocking your go-to beauty buys, starting your Christmas shopping early and investing in classic wardrobe items you already had on your list. Especially those pieces that are usually a bit more expensive—like a great winter coat


(Image credit: @styleidealist)

So, since I was scrolling through hundreds of the best Cyber Monday clothing deals anyway, I thought it might be helpful to round up the best Cyber Monday outerwear deals and pull together an edit of coats that would all make incredibly smart investments this sales season. From high-street buys that have dropped to under £50, like Monki's classic puffer coat and a timeless trench from Topshop, to impeccable-quality designer coats on sale. I'm currently deciding between this dream Raey cashmere wrap style or Joseph's buttery soft number. Whatever you're looking for in a coat, there should be something here for you. There are practical styles to combat the winter weather (I own this Rains jacket and now couldn't live without it on drizzly days), influencer-approved statement styles to elevate any plain jeans-and-knit outfit (don't miss Kitri's vinyl trench or The Frankie Shop's faux fur) and even the most classic black wool coats that you'll wear for years and years. 

Keep scrolling to see my edit of the best Cyber Monday outerwear deals you can shop now.


(Image credit: @juliesfi)


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Opening Image: NICOLE M GOMES

Next Up: I Spent Hours Scrolling Cyber Monday Sales—Here Are the Deals Worth Seeing

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.