46 Crowd-Pleasing Christmas Gifts I'd Recommend Getting in the Sales Today

I don't know about you, but I can get a bit overwhelmed by IRL sales. Usually, at the first hint of one, I run in the opposite direction to avoid the flurry of shoppers and the threat of a regrettable panic buys. When it comes to online sales, though, it's a different experience. Not only is it much less stressful, but it also gives you more time to consider your purchases and think through what is actually worth (or needs) buying.

That's how I've been trying to approach this year's Cyber Monday sales, anyway. And after browsing for some of the key items on my own wish list these past few days, I've also been using the markdowns wisely to get ahead on my Christmas present buying.


(Image credit: @naaomiross)

I'm normally somewhat of a last minute shopper, so being so prepared feels a little alien to me. But this year, when we're all feeling the pinch, it suddenly clicked that it would be worth starting my search early to take advantage of the discounts. Especially on items I knew I was going to be buying in less than a month's time anyway.

With so many amazing Cyber Monday deals kicking off across the high street, luxury, beauty and, homeware there's a lot to get through to find the perfect gifts. So, to help out, I've started curating a list below of some of the very best Christmas gift ideas I've come across while browsing the sales so far, and I'll continue to update it as we get closer to Black Friday weekend, and Christmas itself. In my opinion, the best presents to receive are things you would never buy for yourself, so you can expect plenty of delightful (and some indulgent) buys that I truly think anyone would love to find under the tree next month.

Consider this your one-stop shop for the best gifts in town. Whatever your budget, whoever it is that you're buying for, keep scrolling to see some of the best Christmas gifts to buys in this year's Cyber Monday sales...


Next up, The WWW Gift Guide: 49 Chic Buys We'd Love to Open Ourselves

Opening Image: @lucywilliams02. This story was published at an earlier time and has since been updated.

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.