The WWW Gift Guide: 58 Chic Buys We'd Love to Open Ourselves


(Image credit: Anna + Nina)

Christmas shopping can be overwhelming, no doubt. Some of us do our best work under pressure at the last minute, and some of us like to be extremely organised and get all our gifts before the end of November. So, to help make the whole endeavour easier for you—whichever camp you fall into—we've donned our (chic) elf outfits and assembled the very best Christmas gifts for her, all in one place. Rest assured this is the best of the best filtered down to the pieces we would genuinely approve of receiving ourselves, neatly categorised by budget.

For all the wonderful women in your life—who can often be tricky to shop for—we've found a treasure trove of gifts here, each one guaranteed to spark a squeal of sheer delight (rather than a disappointed sigh) when the wrapping gets torn off. From little luxuries and indulgent beauty bits, to a helping of trinkets for the home and the most popular designer bags for stylishly spoiling them (and rightly so).

In our expert opinion, a gift is best when it's something special you wouldn't normally buy for yourself. You know, those "nice things" that really make us feel good. And our editor-curated list ensures that, regardless of your means, the recipient is going to be overjoyed when they open your perfectly chosen gift. Of course, should you find something to add to your own list or treat yourself to in the process, that's all the better.

Keep scrolling to get organised, and start shopping our edit of the very best Christmas gifts for women... 





£500 and Over

Next Up: 25 Stunning Pieces I'm Eyeing That Are Peak Luxury

Opening Image: Phill Taylor

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.