For me, shopping is the ultimate boredom buster. That said, I don't always need to buy something. It can just mean an innocent scroll through the new arrivals at Net-a-Porter, and I'm good. It can also mean a scroll through Instagram, as many of the accounts I follow are chock-full of shopping inspiration. But when I actually want to buy something, there are several social media accounts, in particular, that are my ultimate go-tos.
The beauty of shopping via Instagram is that it’s so much more fun than traditional shopping. I love seeing how the latest pieces are styled IRL (or at least the Instagram version of IRL) and seeing how other people respond to items via likes and comments. My favorite accounts for shopping are a combination of cool girls, brands, and boutiques with an aesthetic that just speaks to me. Keep scrolling to see what I mean, starting with people, then brands, and ending with shops.
María Bernad’s style may be different from mine, but she always posts pieces that I instantly want.
Aimee Song’s knack for finding both the best designer and under-the-radar pieces is unmatched.
Lucy Williams’s style is accessible yet always cool, and everything she wears is covetable.
Our very own market editor, Nicole Eshaghpour, started this account earlier this year, and her finds are so good. See for yourself.
It’s rare that a Pixie Market drop doesn’t leave me wanting at least one new piece, and it’s quick to post all the latest arrivals on Instagram.
There are many reasons Reformation is wildly popular, but one that I’m always impressed by is how quickly it jumps on the latest trends. If any brand is capable of making me want to try a new style I wasn’t sure about, it’s Ref.
Laura Lombardi’s chunky gold pieces are both timeless and of the moment. I always look to the brand when I’m in need of a new everyday piece.
Aritzia’s endless stock can be overwhelming, but Instagram is an easy way to find some of its most stylish pieces.
I’m a Ganni girl (aren’t we all?) and am constantly inspired by the brand’s account, which is chock-full of cool girls wearing its latest and greatest pieces.
When I want to splurge, Fwrd is a great place to do it, as it often has the freshest designer pieces on the market before everyone else.
L.A.-based Shop Super Street is a go-to for a highly curated edit of the indie brands and the latest cult pieces.
UK-based Joan the Store makes my IG feed so much prettier and always introduces me to cool, unexpected pieces and brands (especially in the accessory department).
Charleston, South Carolina–based Hampden Clothing may not be based in a major fashion city, but it definitely knows what it's doing.
If you love Leandra Medine's quirky style, Man Repeller: In My Cart is for you. You'll discover so many new brands to tell your friends about (or keep to yourself—your choice).
I love that Lisa Says Gah’s IG looks like a really cool influencer account.