For me, shopping is the ultimate boredom buster. That said, I don't always need to buy something. It can just mean an innocent scroll through the new arrivals at Net-a-Porter, and I'm good. It can also mean a scroll through Instagram, as many of the accounts I follow are chock-full of shopping inspiration. But when I actually want to buy something, there are several social media accounts, in particular, that are my ultimate go-tos.
The beauty of shopping via Instagram is that it’s so much more fun than traditional shopping. I love seeing how the latest pieces are styled IRL (or at least the Instagram version of IRL) and how other people respond to items via likes and comments. My favorite accounts for shopping are a combination of cool girls, brands, and boutiques with an aesthetic that just speaks to me. Keep scrolling to see what I mean.
Anne Laure has mastered the art of effortless French-girl style that's universally so appealing. Whether it's a cool new top she's wearing with jeans or the perfect dress with sneakers, I always find myself wanting to add pieces from her closet to my own shopping cart.
With hundreds of SKUs to scroll through, shopping on ASOS can be an all-day affair, which is why Instagrammers like London-based Lotte are a great follow. In addition to making the pieces look super cute, she puts the item number in her captions so it's easy to find the exact piece featured.
In terms of popular Instagram-based vintage boutiques, it's in your best interest to keep the post notifications on for Elia Vintage, as its curation of '80s-style blazers and '90s-style slip dresses is never in stock for long.