Lauren Cunningham
Lauren Cunningham is a freelance fashion and beauty editor covering runway reviews, fashion news, shopping galleries and deep-dive features for key mainstream women's magazines, including Marie Claire, Glamour, Stylist, Grazia, Harper's Bazaar, Vogue Business and, of course, Who What Wear. She's also recently founded her own independent magazine, Grounded, which offers insight into the wellness industry through the lens of expert Guest Editors.
At Who What Wear UK, you'll find Lauren's curated shopping guides, outfit inspiration and tips on how to recreate them, and she's often one of the first people to spot a soon-to-be-huge trend. She's also the person on the ground at Fashion Week (both the big four and smaller cities), keeping a close eye on how the industry is evolving.
If Lauren isn't travelling for work, you'll often find her hunched over her laptop in a coffee shop far from home as she's on a mission to find somewhere a little warmer to live.
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Goodbye, Gladiator Sandals—Fashion Insiders In London are Wearing These 5 Shoe Trends InsteadIt shoes for It girls.
By Lauren Cunningham
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Not Stovepipe, Not Skinny—6 Summer Denim Trends That'll Make You Forget Those Jeans You've Been Wearing All YearFrom a denim obsessive.
By Lauren Cunningham
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These 6 Summer Microtrends Will Prove You Pay Attention to Your WardrobeLow effort, big impact.
By Lauren Cunningham
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Retire Your Trainers—These 6 Outfits Prove Heels Are So Much Chicer for SpringSo elevated—literally.
By Lauren Cunningham
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They're Here: The 6 Chicest Spring Runway Trends You Can Actually Wear Right NowNo warm weather required.
By Lauren Cunningham
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5 Simple Jeans-and-Trainer Outfits That Are the Key to Looking Effortlessly Cool This SpringA fail-safe combo.
By Lauren Cunningham
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Indigo Denim Is Chic, But Fashion People Know These '90s Jeans Are the Key to Easy, Elevated Spring OutfitsCBK would approve.
By Lauren Cunningham
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The 5 Blouses Everyone Will Wear With Jeans, Skirts and Trousers in SpringEasy-breezy.
By Lauren Cunningham
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Bored of Black? All the Chicest Londoners I Know Are Wearing These Colour Combos InsteadThe duos to note.
By Lauren Cunningham
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6 Skirt Colour Trends That Will Transform Your Spring 2026 WardrobeSee them here.
By Lauren Cunningham
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It Girls Are Relying On This Easy Styling Hack to Elevate Their Jeans-and-Flat-Shoe OutfitsConsider this your new uniform.
By Lauren Cunningham
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6 Top Trends Fashion People Are Wearing With Jeans, Trousers and Skirts This YearSee them here.
By Lauren Cunningham
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It's True: Stylish Women Everywhere Are Swapping Their Classic Leather Tote for This More Elegant StyleThe best for every budget.
By Lauren Cunningham
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It's Only January, But Londoners Are Already Relying on These 6 Elevated Basics to Look Chic in 2026Basics, but better.
By Lauren Cunningham
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If French Women Are Wearing Jeans in 2026, It’s With One of These Chic TrendsToo much jeans-styling inspiration? Not possible.
By Lauren Cunningham