Amazon's Summer Beauty Event Is On—12 Tried-and-True Products I'm Adding to Cart
Here's my personal shopping guide.
If you're a "wait to buy it until it's on sale" person (like me), then you probably have a list of beauty products to buy as soon as prices are slashed. Well, I have good news. Amazon's Summer Beauty Event is on. From now through May 10, you can score discounts on some incredible, internet-famous items. I'm talking about everything from cult-classic Korean skincare products to high-tech devices (LED face masks, de-puffing wands, and a Dyson Airwrap...yes, really!). After scrolling through Amazon's massive selection for hours, I've officially added 12 products to my cart, and I'm sharing them with you, in case you need any recs.
This LED mask is clinically proven to reduce lines, smooth texture, firm, and even skin tone in as few as eight weeks. It's all thanks to 504 medical-grade LEDs that provide full face coverage. You can choose between red, blue, and infrared settings, depending on your skin type and concerns.
Unlike other LED masks, it's lightweight and cordless, so you don't have to sit next to an outlet to use it. It even offers a relaxing scalp massage, thanks to VibraWave Technology. Three settings allow for customizable massage frequency and rhythm.
Remember when I said there's a Dyson Airwrap on sale? I wasn't kidding ( I'd never kid when it comes to Dyson). Right now, you can save $150 on a Dyson Airwrap I.d. Multi-Styler. It's Bluetooth connected, and creates a personalized curling routine for you, based on your hair type and texture in the MyDyson app. You can switch out six versatile attachments to achieve any style, from sleek and smooth to big, bouncy curls.
I've been wearing these eye masks pretty much every morning while I drink my coffee, which is why I'm not missing an opportunity to restock them. Each of the 60(!)-count eye masks is chock full of active ingredients. Hyaluronic acid hydrates the skin, vegan collagen improves elasticity, peptides improve firmness, caffeine targets dark circles, and Jericho Rose provides 360-degree anti-aging benefits. Beyond the incredible skin benefits, the cooling hydrogel material feels so refreshing on early-morning eyes.
I've waxed poetic about these glow-boosting masks before, but that won't stop me from doing it all over again. According to the brand, a full 1.19-ounce ampoule is used in a single Biodance Bio-Collagen Real Deep Mask. It contains four hero ingredients: oligo-hyaluronic acid, ultra-low molecular collagen, galactomyces ferment filtrate, and niacinamide. Together, these ingredients deeply penetrate the skin to hydrate, smooth, firm, and brighten the complexion. I can attest to the mega-watt glow these masks leave behind. I can also attest to their skin-soothing, inflammation-reducing potential.
Who What Wear's Editor-in-Chief used this lash serum to get long, natural lashes for her wedding, and in her words, "Holy Sh*t, it worked." It uses radish root, honey, aloe vera, and prostaglandin (a hormone-like substance that helps lengthen and thicken lashes). Apply it once a day, and you'll see long, fluttery, unbelievable-looking lashes in a matter of weeks.
Kylie Jenner, Hailey Bieber, and Blackpink's Lisa all love this Korean skin device. It's a six-in-one skincare device equipped with electroporation technology to enhance the absorption of active ingredients, microcurrent to smooth fine lines, EMS to stimulate deep muscle layers and firm the skin, electric-needle technology to refine pores, sonic vibration to increase circulation, and five colors of LED to reduce inflammation and promote collagen. As my colleague, Jamie Schneider, said after testing it for 79 days, "it shot straight to the top of my 'best-of' list." Enough said!
Um, these pore-refining toner pads are more than 50% off right now. They feature an ingenious dual-sided design and promise to minimize the appearance of enlarged pores for a smooth, seamless, and glass-like complexion. Here's how to use them. Take one, and glide the smooth side over your skin for soothing hydration. Or, flip it to the textured side for pore-refining exfoliation. They're soaked in 4.5% lactic acid, 0.45% salicylic acid, and cypress tree leaf to dissolve blackheads and clogged pores.
Biodance's new Caviar PDRN Jelly Serum Mist promises 215% better hydration than other traditional face mists. Yep, that's hydrogel mask-level moisture, in an easy-to-use, face mist format. It uses 76% caviar water, caviar extract, and high-purity salmon-derived PDRN to soothe, brighten, and firm the skin. The best part? It imparts an instant glow to dull skin, and even refreshes and sets makeup.
This is Amazon's #1 best-selling eye serum. It uses salmon-derived PDRN, retinol, peptides, and niacinamide to holistically treat and improve the eye area. I'm talking about everything from smoothing, firming, plumping, brightening, and hydrating the skin.
This serum is infused with spicules, which are tiny, spear-shaped structures that pierce the surface of the skin and facilitate better product absorption. (It's one of the hottest skincare trends in South Korea right now). This "liquid microneedling," as it's called, refines skin texture and minimizes enlarged pores for a seamless, glass skin look. The addition of exosomes (high-tech cell messengers) means you'll see smooth, bright, incredible-looking skin ASAP.
I've featured a lot of Korean skincare products on this list so far, but I can't forget about my French pharmacy favorites, and this is #1. The six-in-one product can be used as a moisturizer, a makeup primer, a skin-soothing mask, a post-sun treatment, an after-shave product, and even a cleansing emulsion in a pinch. It plays so well with makeup. Every time I use it, my foundation looks so much more flawless.

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.