Ashley Tisdale on the Calming and De-Bloating Supplements She Swears By

The Lineup is a monthly series where we're giving you an inside peek at the beauty lineups of cool fashion people, editors, makeup artists, hairstylists, and estheticians—all the people we trust the most. Get ready for a behind-the-scenes look at all the can't-live-without products that make their worlds go 'round.
Millennials will recognize Ashley Tisdale instantly. The Disney and High School Musical alum was an influencer before that word even meant anything. These days, Tisdale is a different kind of influencer—one who encourages others to care for their wellness and mental health in simple yet pivotal ways. "Some people think that there's a right and wrong way to approach wellness, but I think it's personal and individualized," she says. "You have to figure out what works for you and your life. Personally, I rely on small daily rituals to help me feel good and whole, and they have to fit into my schedule, which they do. When I have free time, I really love exploring the world of wellness and trying new treatments/practices. Even if something winds up not being my thing, I learn from the experience."
Tisdale's chilled-out approach to wellness will certainly sound refreshing to anyone who's ever felt overwhelmed or intimidated by the complexity and intensity of the wellness industry. Tisdale has experienced that herself. With all the conflicting advice, buzzy trends, and new products hitting the market every day, she yearned for a simple, clear-cut approach to feeling good. So she created one. In 2020, Tisdale founded her brand Frenshe. This community-based platform set out to make health and wellness more approachable and accessible—regardless of a person's background, experience, or budget. The brand is known for its divine, scent-focused home and beauty products that encourage slow moments of connection and groundedness with oneself.
"I started my wellness platform, Frenshe, because I was learning so much about wellness and nontoxic living that I wanted to share it with others," she says. "Our community grew from there, and I think it's because a lot of people are like me. They want to incorporate wellness principles into their lives, but they don't want it to be super complicated. Frenshe really started to take off during the pandemic when I was staying at home and not able to do the things I usually did, like going to yoga or group meditation, to feel my best. I started creating small rituals at home instead, and I realized that they all involved scent. I noticed how much certain scents affected my overall mood, and I thought that was interesting. It turns out that, in our brains, scent is very much tied to emotion, and that gave me the idea to create a collection of everyday wellness essentials that would boost your mood during the things we do regularly, like showering or lighting a candle. That was the start of Being Frenshe."
Scent is intrinsic to the brand—more importantly, how scent makes you feel. "Because scent and mood are so closely related, I use fragrance to enhance what I'm doing throughout my day," Tisdale says. "In the morning, I use the Being Frenshe Citrus Amber products because they smell bright and cheerful, and that gives me a little energy boost. It puts me in an optimistic frame of mind. If I'm working in the Frenshe offices, I'll light one of our Palo Santo Sage candles, and it helps me go into creative/work mode. At night, if I've had a stressful day, I take a shower with Lavender Cloud body wash because it makes me unwind—it's washing the day away literally and figuratively."
Tisdale brings this calm, open-minded approach to all things beauty and wellness. When asked what her guilty pleasure is, she answers, "No guilt, all pleasure. When I'm in New York, I love going to Aire Ancient Baths. It is the most relaxing experience, and I leave feeling completely refreshed." She's also incorporated elements of traditional Chinese medicine into her personal routine and is passionate about sharing it with others. "We recently had an event for Being Frenshe where guests were invited to try ear seeding. It's an acupressure treatment that has helped me a lot, and I was excited to be able to offer it at the event," she says.
What might be surprising about Tisdale's routine is that she avoids the ever-popular injection that is Botox. "I don't do preventative Botox," she says. "Nothing against it—I just don't think I need it. I do use Botox to treat my TMJ, and it helps a lot, but I don't get Botox on my face." Instead of injections, her most important piece of beauty advice comes down to a simple yet profound statement: "Be kind to the person in the mirror."
Ashley Tisdale's Beauty and Wellness Essentials
"When we were developing our body wash, I wanted a formula that would clean without leaving the skin feeling dry. It took a few rounds of trying lab samples, and I love how it turned out. It has niacinamide and oat extract, which are really good for your skin. I've been using it nonstop in our new scent, Palo Santo Sage, and then I layer on the body lotion to keep the scent going all day."
"This scent is so comforting—it has vanilla, a subtle musk, amber, and a hint of jasmine rice. It's the fragrance equivalent of being wrapped up in the softest, coziest cashmere sweater. A lot of people on our socials asked us to make it available as a perfume, and we listened!"

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.
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