Top stories
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Hailey Bieber Wore the Shoe Color You’re Not Wearing (But Should Be)
I need at least three pairs immediately.
By Eliza Huber
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It's Official: I Only Want to Dress Like Saoirse Ronan This Fall
My primary muse.
By Eliza Huber
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How Imani Ellis, Founder & CEO of The Creative Collective and CultureCon, Brought Inclusivity Into the Creative Space
Hear her story here.
By Adrienne Faurote
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Lolly Adefope Strikes Comedy Gold Again in The Franchise
God, we love this woman.
By Jessica Baker
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Fun Fact: My Most Fashionable Friend Styles This $24 Amazon Shirt With So Many Outfits
An expensive-looking piece.
By Bobby Schuessler
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Lily Collins Wore the Sporty It Sneakers That Make Sense With Elegant Outfits
They're not just for hiking.
By Allyson Payer
Trends
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From Swan to Boho, All of Fall 2024's Top Trends Are Under $100 at H&M
You know what to do.
By Eliza Huber
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Every Major Trend to Know From Paris Fashion Week
These will set the tone for spring 2025.
By Kristen Nichols
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30 Incredibly Chic Finds I Regret Not Buying This Week From Nordstrom, H&M, and Zara
So many gems. So little time.
By Jennifer Camp Forbes
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I'm Over Summer—31 Fall Basics in My Revolve Cart
The countdown is on.
By Caitlin Burnett
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Espresso Brown and Merlot Red Are Everywhere—These Are the 41 Best Pieces
The colors of the season.
By Caitlin Burnett
Beauty
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Georgia May Jagger Just Taught Me the 4 Best (and I Mean Best!) Model Makeup Hacks
Our exclusive chat is full of gems.
By Jamie Schneider
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With the Rise of Y3K Beauty, "Smart Nails" Have Never Been More Mainstream
"It's like cyberpunk goes couture."
By Jamie Schneider
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From Hailey Bieber to a Chanel Nail Artist, Everyone's Donning This Rich Fall Manicure
Booking my next appointment stat.
By Jamie Schneider
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Sabrina Carpenter's MUA Just Shared Her Signature "Baby Doll" Blush Combo
It's, dare I say, short n' sweet.
By Kaitlyn McLintock
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I've Tried Hundreds of Amazon Beauty Items—Here Are My 3 Unequivocal Favorites
From a French lash serum to a TikTok-viral collagen mask.
By Kaitlyn McLintock
Celebrity Style
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Hailey Bieber Wore the Shoe Color You’re Not Wearing (But Should Be)
I need at least three pairs immediately.
By Eliza Huber
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It's Official: I Only Want to Dress Like Saoirse Ronan This Fall
My primary muse.
By Eliza Huber
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Lily Collins Wore the Sporty It Sneakers That Make Sense With Elegant Outfits
They're not just for hiking.
By Allyson Payer
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Katie Holmes Just Wore a Mall-Brand Coat in the Pretty Color Trend That's the New Camel
It's the new neutral.
By Allyson Payer
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8 Buzzy Trends Celebrities Have Worn Over the Past Month
From Rihanna to Hailey Bieber.
By Allyson Payer
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This Boot Trend Is Considered Intimidating by Some, But Sienna Miller Just Proved How Chic It Actually Is
So nice she wore them twice.
By Natalie Munro
Shopping
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Italy's Chicest Women Are Already Wearing These 2025 Jewelry Trends
According to a designer.
By Erin Fitzpatrick
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I'm in My Suede Era—31 Luxe-Looking Jackets, Shoes, and Bags I Can't Stop Thinking About
Obsessed.
By Judith Jones
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29 Dresses the Coolest Women You Know Will Wear to Weddings This Fall and Winter
Yourself included.
By Nicole Akhtarzad Eshaghpour
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Coach Bags Are Going Viral, so I Took the 3 Buzziest for a Test-Drive
I'm impressed.
By Yusra Siddiqui
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A Guide to Everything That's Chic Now, According to Paris Fashion Week Street Style
Goodbye, fashion month!
By Yusra Siddiqui
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Fun Fact: My Most Fashionable Friend Styles This $24 Amazon Shirt With So Many Outfits
An expensive-looking piece.
By Bobby Schuessler
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I Was a VIP Nordstrom Stylist, and I Packed These 6 Outfits for a Business Trip
Easy and chic looks.
By Bobby Schuessler
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If a Fashion Person Scrolled Through Shopbop, These 32 Items Would Stand Out
Fall staples ahead.
By Bobby Schuessler
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From Swan to Boho, All of Fall 2024's Top Trends Are Under $100 at H&M
You know what to do.
By Eliza Huber
Product Reviews
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After 57 Combined Hours of Testing, We're Still Split on This Viral Foundation
Welcome to the Who What Wear test.
By Aniyah Morinia
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I've Never (Ever!) Received a Compliment on My Brows Until I Started Using This Product
Now I won't shut up about it.
By Jamie Schneider
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Tweaking This Key Step in My Skincare Routine Healed My Inflamed Acne
It works like a charm for sensitive skin.
By Shawna Hudson
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My Under-Eye Circles Are Stubborn—This Viral Color Corrector Is Like a Magic Wand, Bottled
Dark circles, who?
By Kaitlyn McLintock
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"Your Skin Looks Amazing" Is All I've Heard Since Switching Up My Base Routine
This primer deserves all of the credit.
By Aniyah Morinia
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I Got Stopped by a Stranger When I Wore This New Perfect-for-Fall Scent
To say I'm obsessed is an understatement.
By Shawna Hudson