Fashion Insiders Are All About '90s Minimalism—They're Wearing These Outfits Now


Sleek ponytails and pared-down separates? Yes, '90s minimalism is back, and surprise—fashion people are embracing it. The days of black and white Calvin Klein ads and Kate Moss Prada runways were simple yet so impactful that more than 20 years later, those same pieces that helped define the era are still highly sought after (it's not for nothing that Prada keeps releasing '90s re-edition bags). Designers from the Olsen twins to Peter Do and more have made the '90s a cornerstone within their brand aesthetic, majorly adopting grayscale colors and loose silhouettes.

But if you don't necessarily have the designer budget to go out and buy a closet full of vintage Helmut Lang or Jil Sander, the outfits below will help you master the style with pieces you likely already own. No eBay sleuthing or online bidding required. From the easy and effortless casual 'fit to formal ensembles and everything in between, keep scrolling for seven '90s-inspired minimalist looks from fashion insiders to re-create now.


(Image credit: @anoukyve)

Style Tip: Minimalism doesn't always mean plain button-downs and white tees. A fuzzy sweater in a solid color is one way to experiment with a toned-down color palette.

Shop the look:


(Image credit: @tylynnnguyen)

Style Tip: Since the return of ballet flats is upon us, here's one way to wear them. Tailored ankle-length pants offer a polished counterpoint to the youthfulness of the ballet flats.

Shop the look:


(Image credit: @fakerstrom)

Style Tip: A structured tweed jacket with loose trousers are great players for a sophisticated office look.

Shop the look:


(Image credit: @pernilleteisbaek)

Style Tip: If you're looking to make the aesthetic a permanent part of your style, a silk slip dress is key. Go for a maxi length for a more elegant take.

Shop the look:


(Image credit: @thecarolinelin)

Style Tip: With '90s minimalism, the driving point is well-fitting basics. White and khaki is a combination that always works—use strong and elevated accessories to round out the separates.

Shop the look:


(Image credit: @stephaniebroek)

Style Tip: It's worth investing in one impactful coat to wear all season over your multitude of basics. It'll uplift everything you style with it and be the centerpiece of each outfit.

Shop the look:


(Image credit: @kristenmarienichols)

Style Tip: Designers like Saint Laurent and Khaite have embraced the sweetheart neckline. It's an interesting detail for simple knits that add a touch of subtle romance.

Shop the look:

Next: The Category Is '90s Minimalism—10 Items I'm Buying to Nail Fall's Biggest Trend

Fashion Market Editor

Indya Brown is a fashion editor, stylist, and writer living in Los Angeles. While going to school at Columbia University in New York City, she got her feet wet in the fashion industry interning at Elle magazine, Harper's Bazaar, and New York magazine's The Cut. After graduating in 2016, she joined The Cut as a fashion assistant, eventually working her way up to fashion editor. There, she worked on a multitude of projects, including styling inbook feature stories for New York magazine's print issue, writing and pitching market stories for The Cut, and serving as fashion lead for The Cut's branded content. While New York has been her home for over 10 years, she moved to Los Angeles in the midst of the pandemic in 2020 for a new chapter. Now she is a fashion market editor for Who What Wear, focusing on emerging designers, rising trends on and off the internet, interior design, and BIPOC creatives and brands. Aside from her duties as a fashion market editor, Brown is also a freelance stylist and writer, working on national print and video commercial campaigns for Sephora, The Independent, and Cadillac. Her bylines also include Harper's Bazaar, Vox, and The New York Times. But once the computer goes down and the emails turn off, she's likely eating her way through Koreatown, hunting down vintage furniture, scoping out new outrageous nail designs to try, or taking a hot cycling class.