Street Style Has Spoken: This Is Fashion's Next It Bag

If you can believe it, fashion month for S/S 20 is finally behind us. Now that New York, London, Milan, and Paris Fashion Weeks are all merely not-so-distant memories, it’s time to reflect on what we saw both on and off the runways over the past 30 or so days. Recently, my fellow editors broke down the bag trends that are sure to blow up next spring, the brands that were most prevalent among the street style set this season, the pant style everyone wore in Paris, the shoe trends that reigned supreme, as well as the top runway looks from all four cities. If that wasn’t enough, I can promise you there is more to come, starting with this very post.

After carefully scrutinizing all the street style snaps as they poured in from every city, it came to my attention that there’s a new It bag among the fashion set. Interestingly, it’s by a brand you might have heard of, but quite possibly not seeing as it only launched in 2017 (but has already become a favorite among fashion insiders, influencers, and even celebs). The brand I’m talking about is none other than Wandler, and the bag, called the Georgia, launched last month as a part of the F/W 19 collection. Before we get to the hard evidence (and by that I mean recent street style), I thought I’d share why I think the bag is on the way to fame.

It’s a classic, baguette shape; small, but not too small; sleek and structured; comes in a handful of materials and colors (all of which are neutral for now); comes with a long strap and short top handle for carrying options; and, as far as designer bags go, isn’t astronomically expensive with the various versions currently available ranging from $765 to $1060. Considering that the bag is timeless in design, if one can budget for it, the price is warranted by its investment-worthiness. Combine these things with the fact that I have a knack for identifying It bags, and you should have all the information you need to just trust me on this one.

So, see the bag in action below, and then, of course, stick around to shop it while you can, as I have a pretty good feeling it will be selling out soon.


(Image credit: Szymon Brzóska/The Style Stalker)

Bettina Looney's brown bag is the perfect seasonless color to take her well into the New Year.


(Image credit: Christian Vierig/Getty Images)

Just the pop of animal print we all need.


(Image credit: Szymon Brzóska/The Style Stalker)

If you love wearing prints and colors, the easy-to-match black bag just might be the way to go.


(Image credit: Szymon Brzóska/The Style Stalker)

Of course, it looks just as good with neutrals, too.


(Image credit: Szymon Brzóska/The Style Stalker)

When you don't have to decide between the It bag and It shoes…


(Image credit: Christian Vierig/Getty Images)

The simple style is the perfect complement to Blanca Miró's statement 'fit.


(Image credit: Szymon Brzóska/The Style Stalker)

Moda Operandi's Fashion and Buying Director Lisa Aiken is on to something with the matching animal-print shoes.


(Image credit: Szymon Brzóska/The Style Stalker)

Who said black and brown (or black and blue, for that matter) don't match? 


(Image credit: Szymon Brzóska/The Style Stalker)

Net-a-Porter Global Buying Director Elizabeth von der Goltz knows an It bag when she sees it, and we spotted her with this bag more than once throughout the month.


(Image credit: Szymon Brzóska/The Style Stalker)

This classic outfit is all I want to wear for the coming season.


(Image credit: Jacopo Raule/Getty Images)

Taking notes on this chic brown-and-gold combo. 


(Image credit: Christian Vierig/Getty Images)

Insider Linda Tol's bag doesn't seem to be available to buy yet, but we're waiting patiently.


(Image credit: Szymon Brzóska/The Style Stalker)

So nice she wore it twice.


(Image credit: Christian Vierig/Getty Images)

Fun fact: This bag was actually named after stylist Georgia Tal, seen wearing it in black above.


(Image credit: Szymon Brzóska/The Style Stalker)

Closing out the street style section with this luxe leather inspo.

Shop the bag:

Next up: On a budget? Shop 27 fall bags you won't believe are under $150.


Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2020, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch 90 Day Fiancé.