I Like to Support Small Brands— 48 Beautiful Pieces to Gift on Valentine's Day


(Image credit: @emmahoareau)

It’s official, the longest January in history is finally behind us, and the season of love is just around the corner. Despite how you may feel about Valentine's Day, it’s a fine thing for conviviality that’s often lacking at this time of year. To the cynics (and perhaps realists) amongst us, Valentine’s Day is just another day, but the romantic in me needs little persuasion to spread some extra love and embrace the 14th of February every year. Plus, my favourite pastime is gift-giving, especially when said gifts come from independent brands.

One thing’s for sure, Valentine’s Day is the perfect excuse to shower the special people in our lives with love and a heartfelt gift from indie brands seldom disappoints. Whether you’re looking for a sentimental piece, a unique homeware gift, a touch of personalisation, or apparel, independent brands are experts at crafting beautiful one-of-a-kind gifts that the people in your life are sure to appreciate and love for years to come.

Below, I’ve compiled a gift guide that will appease the fashion-lover, home cooks, and magpies in your life. Keep scrolling to discover my favourite unique Valentine's Day gifts from independent brands as well as the lust-worthy pieces to add to your list, if you so wish.

Shop My Valentine's Day Gift Guide:

Up Next: The Only Spring/Summer 2024 Fashion Trends I'm Bothered About

Promo image: @chiarasatelier

Freelance Fashion Editor

Avalon Afriyie is a freelance writer and storyteller based in London. She specialises in sustainable fashion, health and the narratives of marginalised communities. She has a background in fashion show production and styling, having previously worked on The Clothes Show and with the Lyst Group. Since graduating in 2013 with a BA (Hons) in English and contemporary media, she’s worked as a feature writer for an independent publication and a contributor for Quill’s creator network. She now marries her passion for words and style, writing for some of the most esteemed fashion and lifestyle publications, Who What Wear UK and Stylist. Avalon also provides copywriting services, creative consultancy, and visual media for independent businesses, including travel guides, interviews, press releases and blog posts. Her work has been featured on Lush, Contiki, Youswim and Ohne. She spends her days writing to her heart’s content for business and pleasure, shooting on film and dreaming of residing a stone’s throw away from the ocean with her love and a pup (clad in a sweeping frock, of course). She’s currently penning ideas for a book of personal essays and free verse poetry on love, life and the stages in between.