Hair Color
Learn more about Hair Color with the experts and editors at Who What Wear.
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My Hair Has Never Looked So Shiny, and It's Thanks to These Specific Products
Glass hair is my main goal.
By Grace Day
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8 Incredible Celeb Hair Colour Transformations to Inspire Your Next Salon Trip
Book your appointment.
By Mica Ricketts
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I Thought This Hair Trend Was "Dated"—Now It's Dominating Summer
Coming in hot.
By Eleanor Vousden
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The TikTok-Viral "Cherry Coke" Hair Trend Is Giving Me All The Y2K Vibes
The hair colour of the summer.
By Eleanor Vousden
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Red Hair Is Big for 2023: The Colours, Cuts and Styling Ideas I've Saved Down
Let's turn up the heat.
By Ata-Owaji Victor
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My Hair Has Never Looked Better Than When I Tried This Quick Treatment
You'll be requesting it at your next appointment.
By Rebecca Rhys-Evans
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It's Official—These Were the 9 Biggest Hair Trends of 2022
What a year.
By Shannon Lawlor
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The Haircut, Colour and Style Worth Trying This Winter
Have your stylist's number ready.
By Caitlin Burnett
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Trust Me–These 11 Hair Colours Are the Most Low-Maintenance
As advised by the experts.
By Keeks Reid
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Trust Us—These 9 Autumn/Winter 2022 Hair Trends Are Everywhere Right Now
As seen on Zendaya and Gigi Hadid.
By Eleanor Vousden
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From A-Listers to Countless Fashion People, Copper Hair Is Still Trending
And here's how to maintain it.
By Keeks Reid
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5 Experts Just Told Us the Hair Colours That Are About to Take Off
Nine hues to know about.
By Mica Ricketts
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Blonde Hair Is Big for 2022: These Are 44 Blonde Hair Colours That I've Saved
Expensive-looking blonde this way.
By Eleanor Vousden
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These 3 Hair Colours Will Be the Most Requested in Salons This Summer
Hair colourists share their predictions.
By Eleanor Vousden
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Trust Us: These Summer 2022 Hair Trends Will Be All Over Your IG Feed
Race you to the salon.
By Eleanor Vousden
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Gen Z Can't Get Enough of These Hair Colours—and to Be Honest, Neither Can I
The salon is calling.
By Shannon Lawlor
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22 Looks That Prove ‘Curated Blonde’ Is The Coolest Hair Colour of The Moment
It's going to be everywhere this year.
By Shannon Lawlor
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19 Looks That Prove Chunky Highlights Are the Coolest Hair Trend Around
The '90s are making a serious comeback.
By Shannon Lawlor
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Grey Blending Is the Best New Way to Transition Colour, According to Experts
The coolest cool tone.
By Keeks Reid
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My Highlights Have Never Looked Healthier Thanks to This Colour Conditioner
Vibrant as ever.
By Keeks Reid
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The Newest Blonde Hair Colour Trends Will Convince You to Go Blonde
They work for everybody.
By Katie Berohn
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6 Hair Colour Ideas to Show Your Hairdresser
Impossibly chic.
By Shannon Lawlor
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27 Low-Effort Ways to Remix Your Brown Hair
High-impact colour without all the upkeep.
By Danielle Naer
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5 Products We Should All Be Using for Healthy Hair This Summer
I asked the experts.
By Keeks Reid
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I Bleached My Afro Hair, But These 6 Products Are Keeping It Healthy
All summer long.
By Keeks Reid
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TikTok Has Spoken, and These Iconic Hair Trends Are Taking Over
Get your rollers ready.
By Courtney Higgs
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22 Women Who Prove It's Chic to Let Your Hair Go Grey Naturally
Embrace it!
By Shannon Lawlor
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These 9 Gorgeous Hair Colours Are About to Be Everywhere
Top colourists weigh in.
By Courtney Higgs
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7 Low-Maintenance Hair Trends That Are Going to Dominate in 2021
Consider this your heads up.
By Maxine Eggenberger
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From Colours to Cuts, These Are the 8 Hair Trends That Matter Most This Spring
The experts say so.
By Mica Ricketts