Trust Me: This Is the Rich-Looking Hair Colour That Will Be Everywhere This Spring

When I think of spring hair colours, I often think of ashy blonde, balayage and other sun-kissed tones that can brighten and warm the hair for the sunnier months. I tend to leave my dark brunette locks behind, knowing that I'll revive my natural colour when autumn rolls back around. However, this spring I'm tempted to ditch the bleach altogether, because there's a new hair-colour trend taking over, and there's not a hint of blonde in sight.

I'm talking about chocolate brown hair. This warm, glossy shade has been popping up all over my Instagram and TikTok feeds, with celebrities such as Dakota Johnson and Bella Hadid giving it a go. In fact, we just saw Hailey Bieber show off her new chocolatey locks at the 2024 Super Bowl, and it's safe to say that I'm a little bit obsessed.

If you're not yet familiar with this hair colour, the clue is in the name. This deep brunette hue practically oozes sophistication thanks to its rich, glossy finish, and I happen to think that chocolate shades make hair look so healthy. The best bit about this colour is that it's super low-maintenance, making it the perfect choice for the spring and summer months. Don't believe me? Keep on scrolling to see some recent chocolate brown hair looks that I can't get enough of. Trust me: these pics will have you running to the salon.

Chocolate Brown Hair Colour Inspiration

A woman posing with chocolate brown hair

(Image credit: @annabelrosendahl)

This hair colour makes any outfit look expensive.

A woman posing with chocolate brown hair

(Image credit: @emmanuellek_)

It works for all hair types, too.

Dakota Johnson with chocolate brown hair

(Image credit: Getty Images)

See? Told you Dakota Johnson was a fan.

A woman posing with chocolate brown hair

(Image credit: @mv.tiangue)

I love how this hair colour looks with layers. So chic.

A woman posing with chocolate brown hair

(Image credit: @melodiebance)

Of course, it works beautifully with a bob as well.

A woman posing with chocolate brown hair

(Image credit: @nnennaechem)

Look at that shine!

A woman posing with chocolate brown hair

(Image credit: @lefevrediary)

So stylish.

A woman posing with chocolate brown hair

(Image credit: @tylynnnguyen)

It gives such a gorgeous, glossy finish.

Products You Need for Chocolate Brown Hair:

Junior Beauty Editor

Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. 


As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.