Trust Me, This Expensive-Looking Hair Colour Will Be Everywhere in 2024

We've seen our fair share of hair trends this year, from all manner of bobs to the French pixie haircut, and as we come to the end of 2023, I've been thinking about what trends we can expect to see everywhere in the new year. I have no doubt that bob hairstyles will still be popular, but what hair colours will everyone opt for? I don't know about you, but lately, I've been noticing a lot of people go for warmer, richer hair colours, so when I heard Zoe Irwin, creative director at John Frieda salons, talking about the "Bambi blonde" hair trend, I knew that this would be the hair colour that everyone will be asking for in 2024.

What Is the "Bambi Blonde" Hair Colour Trend?

According to Irwin, this trending colour is a mix of deep honey, fawn and vanilla shades. "Bambi blonde makes a really nice winter blonde," she says, as the blend of tones gives the hair a rich, warm finish. Not only is this colour perfect for existing blondes, but Irwin says it's also a great option for brunettes who want to go a bit lighter. "It’s a layering technique which does away with painstaking highlights in favour of thicker slices of honey, caramel, beige and gold tones that blend seamlessly," she explains.

I don't know about you, but I think this hair colour looks so expensive, and I'll definitely be giving it a go in place of my usual balayage. If you're also thinking about switching up your hair colour for the new year, keep scrolling for lots of Bambi-blonde inspiration. 

Bambi Blonde Hair Inspiration


(Image credit: @sofiarichiegrainge)

Sofia Richie Grainge recently showed off her Bambi-blonde hair, and it's safe to say that I'm obsessed.


(Image credit: @beyonce)

Even Beyoncé is a fan of the trending hair colour.


(Image credit: @cassiskovic)

These dimensional tones look stunning on curly hair.


(Image credit: @cassdimicco)

I mean, how chic?


(Image credit: @hungvanngo)

Opt for a darker root to keep this colour as low-maintenance as possible… 


(Image credit: @halleberry)

… don't be afraid to go lighter on the ends though.


(Image credit: @rosiehw)

You can also add some face-framing highlights.


(Image credit: @celmatique)

I love how warm and golden this hair colour looks.

Shop Products You Need for Bambi-Blonde Hair:

Next Up: Experts Agree—These Are the Trendiest Haircuts to Try This Winter

Junior Beauty Editor

Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. 

As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.