It's Official—These Are the 8 Hair Colours You'll Be Seeing Everywhere in 2023

Of all the hair trends to try, colour is arguably the most fun to experiment with. And 2023 is already no exception. From two-toned "Gemini hair” to Jenner-approved copper red, there are plenty of options to choose from if you’re looking to change up your hair colour this year. Expect to see new takes on classic blonde and the return of the grey, and if nostalgia is your thing, there’s something for you too, with Barbie-inspired blonde back in the spotlight. 

Whether you’re a fan of a statement colour or prefer a subtler balayage, we’ve run through the eight biggest hair colour trends for 2023 with a little help from Milk + Blush hair expert Nicole Petty. Scroll down to meet your match.


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1. Copper Red

"All shades of red will be popular in 2023, ranging from fiery reds and deep burgundy to warm auburn, " says Petty. "In particular, copper will be the standout colour. It can act as a midpoint for blondes and brunettes who are not ready to go fully dark or light, and it’s a great colour to brighten up your locks.”


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Kendall Jenner unofficially kicked the copper-red trend off last summer, and we've seen a slew of celebrities, including Gigi Hadid and Emily Ratajkowski, follow suit.


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This colour also looks great with lived-in roots. 


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Last autumn, actress Lily James transformed her classic balayage into a warm copper shade.

2. Candlelit Brunette

If you’re after a subtler hair transformation, Petty says that every hair colour and texture can easily embrace this trend. "Candlelit hair uses low-contrast and mid-tone highlights to give the hair a warm and reflective feel as if it were glistening in firelight or candlelight,” she explains. "It’s also a perfect way to add dimension and brightness to flat and one-toned hair.”


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Ashley Park's subtle highlights demonstrate how to upgrade dark hair for the candlelit trend without going too far out of your comfort zone.


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Taylor Hill's warm babylights lend subtle dimension and a natural finish.


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Who wouldn't want hair like Beyoncé's? Note the tones and differing hues that give her hair a gorgeous shine here. 

3. Barbie Blonde

With Greta Gerwig’s Barbie set to hit screens in July, Barbie-inspired blonde will no doubt be a huge hair colour trend for summer 2023. This particular shade of blonde isn’t actually as icy as most people think it is, so be wary of blonde dye that leans a little too cool-toned or platinum. Instead, a warmer, golden blonde will be perfect for nailing this trend.


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They key to embracing this trend? Maintain the same depth of bright blonde throughout the roots, lengths, and ends of your hair. Anya Taylor-Joy's 'do is textbook Barbie-blonde.


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Gigi Hadid's new warm blonde is soft, pretty, and totally Barbie-worthy.

4. Gemini Hair

Petty predicts that we’ll see more of people mixing their natural hair colours with bright shades. "Gemini hair is a fun two-tone style,” she says. "Inspired by its astrological namesake, this will make you stand out from the crowd and allow you to express your personality.” For dark hair, Petty recommends using pinks, purples, greens, and blues, and for light hair she suggests blues, greens, reds, yellows, and black. "If you are concerned about your hair coping with a colour treatment, opt for more natural colour choices that will cause less damage and are easier to maintain,” she advises. "To maintain the colour, try to wash your hair less frequently, use a heat protectant when styling, and use plenty of hair masks to moisturise and nourish your hair.”


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Billie Eilish's naturally dark hair is the perfect base to pair with a vibrant neon green.


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If you're after a low-maintenance approach to this trend, avoid adding colour at your roots (where regular top-ups will be needed), and keep it to the lengths and ends instead.

5. Glossy Brunette

Proving that brown hair doesn’t have to be boring, this particular colour trend is all about finish. For a glossy, shiny effect, you’ll need to focus on hydrating your hair via masks, serums, and oils. And if you’re not a natural brunette, consider using a cool-toned brown dye, which will lend hair the desired bright, glassy finish.


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Sold on the glossy brunette trend? Megan Fox is the perfect reference point for your colourist.


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Kate Middleton's signature long waves are the epitome of the glossy brunette trend.

6. Peachy Rose

"Whilst ash and platinum blonde hair have been more popular in recent years, 2023 will see the rise of peachy rose blonde,” predicts Petty. "This is a perfect shade for those looking to make a fun and colourful change and is a great way to transition from winter to brighter spring and summer. While this trend is best for blonde hair, as pink takes more easily to light hair, it is still possible to achieve this look in darker hair colours. "To maintain the colour, dye your hair slightly brighter than the goal colour, as the hue will inevitably fade and tone down after a few washes,” says Petty. "Additionally, aim to use shampoo and conditioner targeted towards damaged hair to nourish it as much as possible.”


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Adding deeper colour lower in the lengths of your hair helps to add dimension when experimenting with lighter colours.


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We love how effortlessly cool this faded neon pink looks in Busy Philipps's beachy waves.

7. Expensive Blonde

Expensive blonde is all about soft contrast and golden tones, and while the overall effect is incredibly natural, it can require a time-consuming and costly process involving both highlights and lowlights to really nail this trend. Essentially, you’ll need to ask for more than one shade of blonde—and expect to spend several hours in the salon chair.


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No one does expensive blonde hair quite like Rosie Huntington-Whiteley.


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This warm-toned golden blonde perfectly flatters Jasmine Sanders's skin's warm undertones.

8. Natural Grey 

Unlike the icy grey of the 2010s, this return to grey hair has a slight natural yet slightly futuristic vibe. In order to lean into your very best pro-ageing hue, you’ll need to opt for a more complex grey that works with your natural root colour. Note that a multi-dimensional colour requires upkeep (unless you've been blessed with natural silvery locks), so try to alternate between a high gloss and tonal shampoo with root touchups that follow the natural growth gradient of your 'grey'.


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Anything Julia Fox does is immediately cool. Hey! We don't make the rules. Here the actor and social media star can be seen sporting a grey-toned, wet-look style at the CFDA Awards. 


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Give your natural grey hue a boost with a nourishing curl cream or gel to get coils like uber chic Tennille Murphy. 

The best products for coloured hair:

This story was originally published at an earlier date and has since been updated.

Next Up: The Experts Have Spoken—These 12 2023 Hair Trends Are the Only Ones That Matter

Freelance Beauty Editor

Grace Day is a beauty editor and content creator. She has over 10 years of beauty-industry experience, spanning editorial, retail, and e-commerce, which gives her a unique understanding into how people shop for their beauty routines. While studying for a history degree (specialising in the history of beauty) and working as a beauty adviser in department stores, Grace started writing her own beauty blog in order to share the products she discovered while dealing with acne. After graduating, she moved to Beauty Bay as beauty editor and content manager. Grace is currently a beauty contributor to Who What Wear. She has also written for Hypebae and PopSugar and works as a brand consultant and copywriter.