Foundation
Foundation to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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Without a Doubt, These Are the Best Foundations for an Effortless GlowTrust me: I've tried them all.
By Shannon Lawlor
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I Just Tried a Full Face of Vieve Makeup—These Are the Best Products I'd Actually BuyIs this brand worth the hype?
By Grace Lindsay
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My Colleague Said My Skin Looked "Holiday-Level Glowy" When I Wore This New FoundationIt's that good.
By Eleanor Vousden
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I'm 31 and My Mum is 57—We Both Follow These 6 Foolproof Steps for Flawless SkinGlowing complexions all around.
By Grace Day
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If You Hate Foundation, Then You'll Love These 5 Lightweight Alternatives For Glowing SkinThink your skin, but better.
By Grace Day
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I Just Tried a Full Face of Hermès Beauty—These Are the Best Products I'd Actually BuyLuxury beauty at its finest.
By Grace Lindsay
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I've Tried So Many Acne-Friendly Makeup Products—These 15 Are Worth Your TimeYour skin will thank you.
By Grace Day
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No Lie—These Dewy Foundations Are the Reason My Skin Looks Like I Get Weekly FacialsLuminous skin right this way.
By Morgan Fargo
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Next in Beauty Awards 2024: The Winning Makeup ProductsThe best in beauty.
By Eleanor Vousden
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Everyone on TikTok Is Raving About This Foundation, But Does It Really Live Up to the Hype?It's foolproof.
By Brittany Davy
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I Asked Beauty Editors What the Secret to Glowing Skin Is—They All Said This One ProductA beauty consensus.
By Eleanor Vousden
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The 11 Best Sweatproof Foundations for Summer, Ranked by a Beauty EditorJust us?
By Grace Day
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I'm a Beauty Editor—This Base Product Is My Secret to Luminous SkinHello, glow.
By Grace Lindsay
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I Refuse to Wear Foundation That Doesn't Have SPF—These Are the Best I’ve TriedAdded protection and radiant skin? Yes please!
By Grace Lindsay
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Only Some Luxury Makeup Brands Are Worth the Splurge—19 You Won't RegretIf you're looking to add some luxury.
By Katie Berohn
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Millennials and Gen Z Agree—These ‘00s Makeup Looks Are Officially Back for SummerWhat a throwback.
By Grace Lindsay
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This Makeup Brand is Criminally Underhyped—I Ranked the Best ProductsThis makeup brand is not to be missed.
By Grace Lindsay
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I'm a Beauty Editor—These Are the Swaps I'm Making to My Makeup Bag for SpringNew season, new makeup.
By Grace Lindsay
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Dry Skin? These 12 Foundations Will Leave You Hydrated and GlowingBeautiful, flake-free finishes.
By Mica Ricketts
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The 8 Best Foundations for Perfect Coverage, as Ranked by a Beauty EditorParty season, I'm ready for you.
By Hibba Hussain
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The 12 Foundations Celebrity Makeup Artists Always Use on Women Over 40There are a few unanimous favourites.
By Erin Jahns
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Next in Beauty Awards 2023: The Winning Makeup ProductsThe best in beauty.
By Eleanor Vousden
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I Want to Quit Foundation—10 Alternatives That Deliver Radiant ResultsGlowy skin awaits.
By Grace Lindsay
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I Just Tried the Rose Inc Tinted Serum and I'm Never Using Foundation AgainMy makeup is better than ever.
By Grace Lindsay
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I Just Tried a Full Face of Charlotte Tilbury—These Products Are Worth BuyingLevel up your makeup.
By Eleanor Vousden
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Kosas Has Finally Arrived In the UK—These Are the 7 Products I'd Truly Recommend100% worth the hype.
By Mollie Burdell
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A Makeup Artist Just Showed Me How to Avoid These 5 Common MistakesThese tips will totally change how you do your makeup.
By Eleanor Vousden
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Brides, MUAs and Celebs Swear By This Lightweight Foundation, and I Can See WhyYour skin but better.
By Eleanor Vousden
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I Just Tried a Full Face of Zara Beauty—Here Are My Honest ThoughtsZara saves the day once again.
By Mollie Burdell
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I Just Tried Givenchy's Trending Foundation—Here Is What I Really ThoughtFlawless-base check.
By Ata-Owaji Victor