Foundation
Foundation to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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Foundation Sticks Are Taking Over—11 That Makeup Artists and Editors Swear By
They're so easy to use.
By Shawna Hudson
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This Makeup Brand is Criminally Underhyped—I Ranked the Best Products
This makeup brand is not to be missed.
By Grace Lindsay
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If You Hate Foundation, These Natural-Looking Alternatives Will Win You Over
For radiant, skin-like results.
By Shannon Lawlor
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Everyone on TikTok Is Raving About This British Beauty Brand, so I Tested Its 6 Best-Selling Products
From foundation to eye shadow.
By Grace Day
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I'm a Beauty Editor—These Are the Swaps I'm Making to My Makeup Bag for Spring
New season, new makeup.
By Grace Lindsay
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Without a Doubt, These Are the Best Foundations For An Effortless Glow
Trust me—I've tried them all.
By Shannon Lawlor
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These 13 Affordable Foundations Are Just as Good as Their Expensive Counterparts
As ranked by the experts.
By Erin Jahns
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The 13 Best Foundations for Mature Skin, Ranked by a Beauty Editor
Plus, some expert tips.
By Mollie Burdell
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We’ve Tested Hundreds of Skin Tints Between Us—These 6 Are Easily the Best
Your skin, but better.
By Eleanor Vousden
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I'm a Beauty Editor—This Is My Ultimate List of the Best Foundations
The best of the best.
By Eleanor Vousden
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Dry Skin? These 12 Foundations Will Leave You Hydrated and Glowing
Beautiful, flake-free finishes.
By Mica Ricketts
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The 8 Best Foundations for Perfect Coverage, as Ranked by a Beauty Editor
Party season, I'm ready for you.
By Hibba Hussain
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The 12 Foundations Celebrity Makeup Artists Always Use on Women Over 40
There are a few unanimous favourites.
By Erin Jahns
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Next in Beauty Awards 2023: The Winning Makeup Products
The best in beauty.
By Eleanor Vousden
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I Want to Quit Foundation—10 Alternatives That Deliver Radiant Results
Glowy skin awaits.
By Grace Lindsay
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I Just Tried the Rose Inc Tinted Serum and I'm Never Using Foundation Again
My makeup is better than ever.
By Grace Lindsay
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I Just Tried a Full Face of Charlotte Tilbury—These Products Are Worth Buying
Level up your makeup.
By Eleanor Vousden
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Editors Swear By This Product for Glowing Skin Year-Round
Sweat-proof.
By Eleanor Vousden
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Without a Doubt, These Are the Best Full-Coverage Foundations
Find your match, once and for all.
By Grace Day
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The Best Foundation Brushes For a Seamless Finish, According to a Beauty Editor
Time to brush up!
By Mollie Burdell
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Hate Foundation? These Are the 12 Best BB Creams for Healthy, Glowing Skin
Think: your skin but better.
By Grace Day
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Kosas Has Finally Arrived In the UK—These Are the 7 Products I'd Truly Recommend
100% worth the hype.
By Mollie Burdell
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A Makeup Artist Just Showed Me How to Avoid These 5 Common Mistakes
These tips will totally change how you do your makeup.
By Eleanor Vousden
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Brides, MUAs and Celebs Swear By This Lightweight Foundation, and I Can See Why
Your skin but better.
By Eleanor Vousden
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I Just Tried a Full Face of Zara Beauty—Here Are My Honest Thoughts
Zara saves the day once again.
By Mollie Burdell
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I Just Tried Givenchy's Trending Foundation—Here Is What I Really Thought
Flawless-base check.
By Ata-Owaji Victor
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10 Affordable Makeup Brands That Are as Good as Their Expensive Counterparts
A beauty editor's favourites.
By Grace Day
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Trust Me—These 17 Foundations Give the Most Youthful-Looking Glow
No product settling in fine lines.
By Shannon Lawlor
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8 Products That VB Actually Keeps in Her Makeup Bag
Including a seriously posh foundation.
By Mica Ricketts
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This Lightweight Base Is a Best Seller in the U.S.—Here's My Honest Review
A beauty editor weighs in.
By Shannon Lawlor