Foundation
Foundation to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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I Used AI to Create a Custom-Blend Foundation That Looks Second-Skin—Here's How to Do ItIt's surprisingly accurate.
By Eleanor Vousden
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I Used to Hate Foundation, But These 6 New Formulas Have Totally Levelled-Up My Makeup GameSkincare and makeup in one.
By Grace Lindsay
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The 16 Best Foundations for Mature Skin, Confirmed by a Beauty EditorPlus, expert tips on how to use them.
By Mollie Burdell
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Without a Doubt, These Are the Best Full-Coverage FoundationsCoverage without the cakiness.
By Eleanor Vousden
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Glowy Skin Is My Thing—These BB Creams Make Me Look Like I've Had a £500 FacialMy skin, but better.
By Grace Lindsay
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These 12 Affordable Foundations Are Just as Good as Their Expensive CounterpartsAll under £20.
By Erin Jahns
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Foundations for Pale Skin Can Be Hard to Come By, But Our Editors Rate These 11 FormulasLook no further for your perfect match.
By Mica Ricketts
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I Rarely Wear Foundation, But This One Keeps Earning Me "You Have Great Skin" ComplimentsIt's time to give credit where credit is due.
By Kaitlyn McLintock
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We’ve Tested Hundreds of Skin Tints Between Us—These 6 Are Easily the BestYour skin, but better.
By Eleanor Vousden
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We're Editors—This Is Our Ultimate List of the Best Foundations We've Ever TriedYour match awaits.
By Eleanor Vousden
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I Tested the Best "No-Makeup Makeup" Products—These Are the Only Ones Worth WearingLess is more.
By Grace Day
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This AI Skin Tint Has Become My Cheat Code for "No-Makeup Makeup"It matches my skin tone exactly.
By Eleanor Vousden
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We’ve Tried Hundreds of High-End Foundations—These 7 Are Actually Worth Your MoneyThe formulas that really deliver.
By Brittany Davy
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When It Comes to Smoothing Skin Texture, This Is the Hardest-Working Makeup Product AroundTexture, begone.
By Jazzria Harris
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The Best Foundation Brushes for a Seamless Finish, According to a Beauty EditorTime to brush up!
By Mollie Burdell
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I'm Breaking Up With My Foundation for This More Natural-Looking One-Step AlternativePolished skin, just like that.
By Mica Ricketts
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Foundation Sticks Are Taking Over—12 That Makeup Artists and Editors Swear ByThey're so easy to use.
By Shawna Hudson
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I Was One of the First People to Try Victoria Beckham's New Foundation—These Are My ThoughtsVBB joins forces with Augustinus Bader again.
By Grace Lindsay
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Bella Hadid Says This £35 Tinted Moisturiser Gives Her "Beachy" Skin, so I Tested ItWould it give me that supermodel glow?
By Grace Lindsay
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Everyone on TikTok Is Raving About This British Beauty Brand, so I Tested Its 7 Best-Selling ProductsFrom foundation to eye shadow.
By Grace Day
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According to Top MUAs, These Are the 6 Biggest Makeup Trends to Try Right NowYou're going to want to see these looks.
By Grace Lindsay
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Farewell, Foundation—These Are the 13 Best Tinted Moisturisers for a Fresh, Healthy-Looking BaseThe ultimate shortcut to a natural glow.
By Mica Ricketts
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I've Put in Weeks of Research—These Are the Best Foundations for Buttery-Smooth SkinStraight from the experts.
By Brittany Davy
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Trust Me (and the Reviews): This Luxury Foundation Will Give You the Best Skin of Your LifeIt's like being airbrushed.
By Grace Lindsay
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If You Hate Foundation, These Natural-Looking Alternatives Will Win You OverFor radiant, skin-like results.
By Shannon Lawlor
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I Just Tried the Makeup Brand for Makeup Haters—These 9 Products Deserve MedalsNatural radiance in a bottle.
By Brittany Davy
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This Is My Verdict On Hailey Bieber's Go-To Foundation After Trying It for the First TimeButtery skin, this way.
By Eleanor Vousden
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I Never Got Compliments on My Skin Until I Tried This Viral K-Beauty Foundation—Now I'm InundatedIt's never looked better.
By Eleanor Vousden
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The "Butter Skin" Trend Is Basically a Cheat Code for Effortless Glowy MakeupPlus, it's so hydrating.
By Grace Day
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Most Foundations Make Large Pores More Noticeable—These 10 Are the ExceptionThey're makeup artist-approved.
By Kaitlyn McLintock