Foundation
Foundation to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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Next in Beauty Awards 2023: The Winning Makeup ProductsThe best in beauty.
By Eleanor Vousden
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I Want to Quit Foundation—10 Alternatives That Deliver Radiant ResultsGlowy skin awaits.
By Grace Lindsay
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I Just Tried the Rose Inc Tinted Serum and I'm Never Using Foundation AgainMy makeup is better than ever.
By Grace Lindsay
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I Just Tried a Full Face of Charlotte Tilbury—These Products Are Worth BuyingLevel up your makeup.
By Eleanor Vousden
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Kosas Has Finally Arrived In the UK—These Are the 7 Products I'd Truly Recommend100% worth the hype.
By Mollie Burdell
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A Makeup Artist Just Showed Me How to Avoid These 5 Common MistakesThese tips will totally change how you do your makeup.
By Eleanor Vousden
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Brides, MUAs and Celebs Swear By This Lightweight Foundation, and I Can See WhyYour skin but better.
By Eleanor Vousden
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I Just Tried a Full Face of Zara Beauty—Here Are My Honest ThoughtsZara saves the day once again.
By Mollie Burdell
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I Just Tried Givenchy's Trending Foundation—Here Is What I Really ThoughtFlawless-base check.
By Ata-Owaji Victor
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10 Affordable Makeup Brands That Are as Good as Their Expensive CounterpartsA beauty editor's favourites.
By Grace Day
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Trust Me—These 17 Foundations Give the Most Youthful-Looking GlowNo product settling in fine lines.
By Shannon Lawlor
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8 Products That VB Actually Keeps in Her Makeup BagIncluding a seriously posh foundation.
By Mica Ricketts
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This Lightweight Base Is a Best Seller in the U.S.—Here's My Honest ReviewA beauty editor weighs in.
By Shannon Lawlor
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The 15 Best Cream Foundations of 2022, Hands DownWe've got you covered (literally).
By Grace Day
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This Skin Perfector Is the Only Makeup Product I Want to Use Right NowLiterally the perfect base.
By Shannon Lawlor
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I Just Tried Chanel's New Foundation, and I Have ThoughtsI put it to the test.
By Zeynab Mohamed
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I Just Tried the New Hourglass Foundation, and I Have Many ThoughtsRadiance in abundance.
By Keeks Reid
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These Are the 16 Best Foundations for Dark SkinClear some space in your makeup bag.
By Giselle La Pompe-Moore
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These Are the Foundations Celebrities From Hailey to VB Actually Swear ByOnly the best for the best.
By Keeks Reid
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We're Beauty Experts, and We Adore This Perfect-Finish, Skin-Loving FoundationIt sees us through our busiest days.
By Shannon Lawlor
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7 Easy and Simple Makeup Looks I'm Copying Right NowThey're so chic.
By Eleanor Vousden
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If You're Not Keen on Foundation, This Skin Tint Will Revolutionise Your RoutineSo unbelievably glowy.
By Shannon Lawlor
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I'm a Makeup Artist, and This Is the Skin-Loving Foundation I Now Swear ByPersonally and professionally.
By Shannon Lawlor
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I Tried This New High-Street Foundation, and It Changed My Opinion of the BrandThis formula is A+.
By Keeks Reid
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We Were the First People to Try The Body Shop's New Foundation, and It's GoodWe're kind of surprised.
By Shannon Lawlor
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I Usually Hate Winter Makeup, But This One Product Has Totally Changed My MindThis way for effortless glow.
By Shannon Lawlor
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This New Foundation Can Be Custom-Made to Your Exact Skin Tone—Here's My ReviewTruly personal makeup.
By Keeks Reid
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I Usually Hate Foundation, But I've Just Added These 15 to My Makeup StashFor a natural, glowing finish.
By Shannon Lawlor
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I Just Tried Clinique's New Foundation, and It Makes My Skin Look IncredibleSponsor Content Created With Clinique
My new beauty staple.
By Shannon Lawlor
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I've Tried So Many Foundations, But This Is the Most Versatile One I OwnSo many ways to wear it.
By Shannon Lawlor