This £13 Mascara Swap Is the Secret to Making Your Eye Colour Look Incredible

Not all brown mascaras are made equal—these are the exact brown mascaras to try for your eye colour.

a collage with a photo of beauty editor Eleanor Vousden wearing the Maybelline brown mascara in Mocha
(Image credit: @eleanorvousden for Who What Wear UK)

As a beauty editor, it's been impossible to ignore the makeup trend shift from black mascara to brown mascara. For a while, both the runways and several of the looks on my feeds were seemingly void of mascara altogether. But brown mascara offers a happy medium; it adds just enough definition, but is softer and less harsh than black mascara for many. My friends with fair lashes tell me that they think it's more flattering, but even for me, as someone with nearly black eyelashes, I too love the overall softer effect it creates for my eye makeup.

Beauty editor Eleanor Vousden wearing Maybelline Lash Sensational Body Mascara in Mocha

(Image credit: @eleanorvousden for Who What Wear UK)

I've always loved drugstore mascaras (IMO, they're often just as good, or sometimes better, than their luxury counterparts), and Maybelline's mascaras are amongst some of my favourites. I've long loved its black mascara formulas (particularly Sky High, which deserves all the hype it receives), but what piqued my interest is that it has launched a whole collection of different brown shades. Whilst most mascaras come just in black or brown options, its new launches come in varying shades of brown. Allow me to tell you why this excites me so much.

Not all brown mascaras are created equal. Sometimes it can lean more red, warm brown, or maybe a rich dark brown that's more of a brown/black. They all give a slightly different effect, and what works for one might not suit another. But with the shades below, you can choose the exact kind of brown you're after. Scroll on to find the best one for you.

Maybelline Brown Mascara Shades

1. Mocha

The Maybelline Lash Sensational Body Mascara in Mocha brown shade on a marble table, with the wand out

(Image credit: @eleanorvousden for Who What Wear UK)

Mocha is the shade I currently own (and that I'm wearing in the picture above), and it is the perfect chocolate hue for my brown eyes and dark lashes. It's a rich hue that adds enough definition, but isn't as intense as black, and I find it makes my brown eyes look richer. I will usually reach for this as my day-to-day shade. The formula of the mascara is brilliant, too. The flexible hourglass-shaped wand volumises, lengthens and lifts lashes, allowing you to get a natural look or layer up for a bolder effect.

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2. Brick Brown

3. True Brown

Eleanor Vousden
Beauty Editor, Who What Wear UK

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at Powder. She has also contributed to Wallpaper and Elle Collections.

With a degree in fashion journalism from the London College of Fashion, she has 10 years of industry experience and has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.

Eleanor’s journalistic focus is providing readers with honest and helpful beauty content. She has interviewed celebrity makeup artists, hairstylists and dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson.