I'm Obsessed With Merit Beauty—Here Are My Honest Thoughts On Every Product


(Image credit: @shannonlawlor )

If my makeup takes any longer than 10 minutes to apply, I'm going to be mad about it. As somebody who spends a lot of time sampling and testing makeup products (it's a tough life being a beauty editor, what can I say?), I want to keep my daily makeup routine as easy and simple as possible. In my opinion, the best makeup products are ones that have the power to make you look awake, fresh-faced and pulled together in just a few minutes. I want to scribble them on, blend with my fingers and be good to go. And that, my beauty-loving friends, is why Merit Beauty is my go-to makeup brand. 

If I were to move to a desert island and was only permitted one makeup brand to take with me, it would be Merit Beauty, so I'm stocking up on some of my favourite Merit products and kits. Previously only available to shop in North America, Merit Beauty finally landed on UK shores this year. After years of hearing my U.S. beauty pals wax lyrical about Merit Beauty's no-fuss, foolproof products, it's finally available to us Brits. And trust me when I say this is something to celebrate.


(Image credit: @shannonlawlor )

Shannon Lawlor wearing a full face of Merit Beauty.

You see, I've been testing and trialling Merit Beauty for a couple of months now, and I truly believe it is one of the best makeup brands I have ever used. With a carefully curated selection of easy-to-use, time-saving makeup products, Merit Beauty caters to those (like me) who want their beauty routine to feel luxurious and indulgent, without eating into too much of their time. 

The best bit? The results are effortlessly natural-looking. With super-creamy formulas housed in speedy sticks, the base products melt in, leaving behind a glowing, skin-like finish. The lip products, on the other hand, deliver a plumping hydration that doesn't feel sticky or even a little bit uncomfortable. The products create a look that makes your face look instantly more alive whilst ensuring skin still looks like skin. There's not a hint of greasiness or tackiness to any of the formulas, either—just hydrated comfort. Basically, Merit Beauty is my happy place.

If any of what I've said rings true, keep scrolling for a run down of the best Merit Beauty products out there—you won't regret a single purchase. 


1. Merit Beauty Great Skin Instant Glow Serum

2. Merit Beauty The Minimalist

3. Merit Beauty Bronze Balm

4. Merit Beauty Flush Balm

5. Merit Beauty Day Glow

6. Merit Beauty Brow 1980

7. Merit Beauty Clean Lash

8. Merit Beauty Solo Shadow

9. Merit Beauty Signature Lip

10. Merit Beauty Shade Slick

11. Merit Beauty Brush No.1

12. Merit Beauty Brush No.2

Shop Merit Beauty Sets:

The Full Collection Set

Five Minute Morning Set

The Weekday Set

The Complexion Set

Next Up: Whitney Peak Just Told Us All About Being Chanel's New Muse

Freelance Beauty Editor

Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous. Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics. While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best. When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.