Hailey Bieber's Bikini Is So Popular Reviewers Call It the "Holy Grail"


(Image credit: Getty Images)

If you're one of Hailey Bieber's 44 million Instagram followers, you know that she delivers endless outfit inspiration. And when she goes on vacation, her swimwear collection sparks serious interest. Last year, she went to Hawaii, and her Frankies Bikinis style was such a hit with her fans it sold out.

The terry-cloth swimsuit, however, is so popular the brand of course had to launch it in multiple prints this year. And it now comes in not one, not two, but 26 different colours and patterns. It's a best seller, and one reviewer even named the bikini top her holy grail. "I am a 36E, and this is the perfect triangle bikini top," the review says. "It's the perfect balance between coverage and cleavage." It also boasts over 100 other glowing reviews that point to the quality, fit, softness, and comfort. Scroll down to shop Hailey Bieber's favourite swimwear brand. 


(Image credit: @haileybieber)

On Hailey Bieber: Frankies Bikinis Tia Terry Triangle Bikini Top in Peace Terry and Enzo Terry Cheeky Bikini Bottom in Peace Terry 

Shop Hailey's Swimsuit

Next, Hailey Bieber's outfits that we really love.

Associate Director, Fashion News

Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.