This Brand's Handbags Have Officially Taken Over the Fashion World

If there is one brand that continues to wow us with its innovative and timeless, yet somehow youthful, aesthetic, it's Gucci. Since there is really nothing not to love about what Alessandro Michele is doing with the brand, we are going to divert the attention away from the graphic sweaters, the ruffled dresses, and the quirky eyeglasses for just a moment to reflect solely on the beauty and tradition that is the Gucci handbag.

This fashion month, more than ever before, we saw parades of Gucci bags in all shapes and sizes dominate the streets of New York, London, Paris and Milan. The most popular bag style was by far any carryall adorned with some sort of appliqué, whether that be rhinestone lips or a metallic lightening bolt. Close contenders included the extremely new graffiti tote bag along with any version of the brand's staple styles.

While sporting their Gucci bags, some fashion icons chose to keep their looks on the simple side, letting the bags speak for themselves, whereas others tried to one-up the bejewelled confections with clothing items equally as loud. Whichever way these influencers chose to wear them, the images ahead confirm once and for all our obsession with Gucci.

Keep reading to see the most amazing Gucci handbag images and to shop a few for yourself.


(Image credit: Style du Monde)

Pictured: Gucci Dionysus GG Supreme Canvas Shoulder Bag (£2170)


(Image credit: Collage Vintage)

Pictured: Gucci Dionysus Python Top Handle Bag (£3320)


(Image credit: Collage Vintage)

Pictured: Gucci Dionysus GG Supreme Shoulder Bag (£1420)


(Image credit: Collage Vintage)

Pictured: Gucci Dionysus Embroidered Shoulder Bag (£2420) 


(Image credit: Collage Vintage)

Pictured: Gucci Dionysus GG Supreme Shoulder Bag (£2340) 


(Image credit: Collage Vintage)

Similar Style: Gucci Blooms GG Supreme Top Handle Bag (£820)


(Image credit: Collage Vintage)

Pictured: Gucci Dionysus GG Supreme Embroidered Bag (£2500)


(Image credit: Collage Vintage)

Pictured: Gucci Padlock GG Supreme Shoulder Bag (£1340)


(Image credit: Collage Vintage)

Pictured: Gucci Xl GG Floral Print Tote (£1510)


(Image credit: Collage Vintage)

Pictured: Gucci Dionysus GG Supreme Shoulder Bag (£1340)


(Image credit: Collage Vintage)

Pictured: Gucci XL Leather Tote (£1670) 


(Image credit: Collage Vintage)

Pictured: Gucci Dionysus GG Supreme Embroidered Bag (£2500)


(Image credit: Collage Vintage)

Pictured: Gucci Vintage Web Original GG Boston Bag (£905) 


(Image credit: Collage Vintage)

Pictured: Gucci Ghost Tote (£2020)


(Image credit: Collage Vintage)

Pictured: Gucci Dionysus GG Supreme Embroidered Bag (£2500)


(Image credit: Collage Vintage)

Pictured: Gucci Dionysus GG Supreme Shoulder Bag (£2340)


(Image credit: A Love Is Blind)

Pictured: Gucci Dionysus GG Supreme Shoulder Bag (£1420)

Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.