Pretty Dresses! Chic Linen! Sandals! These Are the Best Summer Sales Buys Out There


(Image credit: The Style Stalker)

It may be hard to believe when it feels like summer's only just beginning, but it's that time of year once again where retailers, from affordable high street brands to the most luxury designers, start treating us to some amazing summer sales deals.

While the January sales normally all start within a week of each other, the summer sales can be harder to keep track of, with staggered drops across the coming months. It can be exhausting trying to stay on top of each brand's sale dates and offers. Not to mention having to spend your precious time scrolling through pages and pages to find the sale buys really worth your money (especially when you've got holidays to be going on and sun to be enjoying). But worry not—Who What Wear to the rescue.

Consider this your bumper guide to the summer sales worth knowing about. Below, you'll find details of all the best fashion deals the moment they go live (we'll be updating this gallery regularly, of course), including early access offers and exclusive discount codes. As well as all the key buys recommended by our expert fashion editors.

As always with sale shopping, we suggest investing in pieces you're not going to regret—styles that you'd buy anyway, and that you'll wear year after year. That might mean bagging deals on those pretty summer dresses and chic linen buys that were already in your basket. Perhaps it's year-round capsule classics, like the striped shirt, or getting prepared for the upcoming summer months with timeless sandals, basket bags and dresses.

So far, there's already an impressive roster of discounts on offer, from designer buys at Net-A-Porter and Harvey Nichols, to the best activewear at Lululemon and so many pretty dresses at & Other Stories. So, we won't keep you any longer.

Keep scrolling to shop the best summer sales deals for 2024...



H&M's summer sale has arrived with up to 50% off standout high street styles.

& Other Stories' sale has plenty of their bestselling pretty dresses, strappy sandals and linen pieces at up to 40% off.


From Saint Laurent to Matteau, designer icons are up to 60% off in the Browns Fashion sale.


Whistles up to 50% off sale is packed full of timeless styles and fresh summer pieces ready to add into your outfit builds immediately.


Upgrade your workout wear with summer savings at lululemon.

Nobody's Child

A go-to spot for expensive-looking dresses without the price tag, Nobody's Child has launched its up to 50% off sale.


You'l find epic designer buys with up to 50% off at Net-A-Porter right now.


Contemporary British brand Aligne has just launched their sale with fresh classics up to 30% off.

Monica Vinader

From everyday treasures to jewellery box standouts, Monica Vinader is offering up to 50% off right now.


Holidays are on the horizon and I'm readying my swimwear collection with Understatement's up to 50% off sale.

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.