The Tantalizingly Pretty Shoe Trend That's Headed Straight for Viral Status

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(Image credit: Lisa Says Gah)

The term "viral" is often thrown around loosely these days, in my opinion. One algorithm-happy TikTok and anything can hit viral fame, regardless of how many people are actually interested. For me, a true viral sensation is something that becomes undeniably ubiquitous—a trend that seems to be everywhere I turn.

Let's consider the bow-embellished sandals that have captured my attention recently. Over the past week, I've encountered a staggering 17 different versions of them. From affordable brands like Zara and Mango to luxury labels like Ferragamo and Wandler, these summer sandals are both enchanting and incredibly tempting, thanks to their delicate bows. If you need proof that this trend has truly gone viral, just keep scrolling. 

SHOP THE BEST BOW SANDALS:

This story originally appeared on Who What Wear U.S. and has since been updated.

Next up: I Won't Wear This "Outdated" Sandal Trend, But These 3 Others Get a Free Pass

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.