The Tantalizingly Pretty Shoe Trend That's Headed Straight for Viral Status
The term "viral" is often thrown around loosely these days, in my opinion. One algorithm-happy TikTok and anything can hit viral fame, regardless of how many people are actually interested. For me, a true viral sensation is something that becomes undeniably ubiquitous—a trend that seems to be everywhere I turn.
Let's consider the bow-embellished sandals that have captured my attention recently. Over the past week, I've encountered a staggering 17 different versions of them. From affordable brands like Zara and Mango to luxury labels like Ferragamo and Wandler, these summer sandals are both enchanting and incredibly tempting, thanks to their delicate bows. If you need proof that this trend has truly gone viral, just keep scrolling.
SHOP THE BEST BOW SANDALS:
This story originally appeared on Who What Wear U.S. and has since been updated.
Next up: I Won't Wear This "Outdated" Sandal Trend, But These 3 Others Get a Free Pass

Eliza Huber is currently the Associate Editorial Director at Who What Wear. She joined the company in 2021 as a fashion editor after starting her career as a writer at Refinery29, where she worked for four years. During her time at WWW, she launched Go Sports, the publication's sports vertical, and published four (and counting) quarterly issues tied to the WNBA, Formula One, and more. She also created two franchises, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter for WWW's monthly cover features; and reported on new seasonal trends, up-and-coming designers, and celebrity style.