The 5 Swimwear Trends That Are Spiking on ASOS Right Now

We're buying swimwear, you're buying swimwear, the whole country is buying swimwear—and it seems to be the case regardless of whether there's a holiday on the horizon or not. When previous summers of sold-out signs are all that you're faced with ahead of a last-minute June jaunt, one learns fast. As we've already discussed here on Who What Wear, this year's swim trends are looking better than ever, and many of them ring in at some pretty budget-friendly price points. One of the leaders of this affordable pack is, of course—who else, ASOS.


(Image credit: @asos_lotte)

From the print that's trending the most, to the flattering fabric girls are buying by the truckload this season, there are five key areas within the brand's swim offering (a whopping 2,791 styles) that are proving to be a retail success. That could also be translated as: These five swim trends won't be available for long. So, you know the drill—scroll down to see and shop what's hot on the e-commerce platform right now.

Crinkle Fabrics

It started with Hunza G and has filtered through the entirety of the swim kingdom, crinkle fabrics are everyone's NBF when it comes to holiday packing. They're flattering, comfy and tick off the sportier feels you've found over on your favourite celebrity's Instagram feeds. 

Related: The Holiday Packing List Every Fashion Person Should Check Before Travelling

High-Leg Silhouettes

They might not be for everyone, but our ASOS insiders say that high-leg swimwear is selling out like crazy this season. Reminiscent of the swimsuits of the '90s, these supermodel-inspired cuts are your one-stop-shop for longer looking legs. 

Related: 14 Under-£100 New-Season Pieces That Make Up My 2024 Capsule Wardrobe


Who What Wear's Emma Spedding said that everyone was wearing ASOS' neon swimwear in a recent press trip to Dubai. Bold and unashamedly bright, these styles need to be worn with plenty of attitude. We particularly like the below asymmetric strap swimsuit in highlighter shade of orange.

Polka Dots

If you want a little retro chic on your hols this year, look to polka dots. Whether it's a colourful one-piece or '50s style high-waisted bikini, this is a trend that is sure to suit everyone, as there's so much variety to choose from. I'm a little bit on love with New Look's brown belted style, which would also look fab worn with a midi skirt. 

Animal Print

Yup, animal print is here to stay, and it looks even cooler in swimwear-form. The perfect way to inject some print into your summer capsule, our favourites include Boohoo's pink zebra print bikini and Monki's classic leopard one-piece. Sure to turn heads on the beach. 

Up Next: 7 Bikini Trends You'll See on Every Beach This Summer

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.