Lipstick
Lipstick to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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Kylie Jenner Just Released a Nostalgic King Kylie Makeup Collection, and It's Taking Us Right Back to 2015
By Kaitlyn McLintock
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We Tested 30+ of the "Best" Long-Lasting Lipsticks—These Are the 10 That Truly Didn't Budge
They pass the test.
By Alyssa Brascia
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An Ode to Dark-Red Lipstick—These 11 Shades Are Undeniably Cool, Classy, and Elegant
Take your makeup from 0 to 100.
By Kaitlyn McLintock
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A Makeup Artist Just Helped Me ID the Best Products to Enhance My Two-Toned Lips
I'm leveling up my lip game.
By Maya Thomas
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I’d Bet My Next Paycheck Merit’s Latest Lipstick and Leather Bag Will Sell Out By October 8
Calling all minimalist-chic beauty fans.
By Jamie Schneider
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100+ Tubes Later, Editors Say These Are the Best Lipsticks Money Can Buy
We swear by these 14 formulas.
By Kaitlyn McLintock
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From Denim-Blue Eyes to Dark Matte Lips: The Most Elegant-Looking Makeup Trends to Wear This Fall
The artists have spoken.
By Jamie Schneider
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I've Been Applying Red Lipstick Wrong for 15 Years—a Model and Actress Just Overhauled My Entire Routine
"A red lip has been my thing for too long to count."
By Jamie Schneider
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I'm Dreaming of a Vampy Girl Fall: The 11 Makeup Products I Can't Wait to Wear
The best staples of the season, full stop.
By Jamie Schneider
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Selena Gomez Just Cosigned the Unexpected Fall Lip Color Taylor Swift Has Been Wearing on Repeat
Spoiler: It's not red.
By Alyssa Brascia
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My Sister Is Heading to Paris for a Month—13 French Beauty Products I'm Telling Her to Shop ASAP
Trés chic, non?
By Alyssa Brascia
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My Last Derm Appointment Had Me Sprinting to Find SPF Lip Balm—13 I've Already Added to Cart
Protect your pout.
By Alyssa Brascia
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Gabbriette Swapped Concealer Lips for the Off-Season Combo That Weirdly Works for Summer 2025
We're dying to try it.
By Alyssa Brascia
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We Test-Drove the Buzziest Drugstore Lip Stains—These Are the 17 We'd Recommend to Our Friends
Plus, they come recommended by makeup artists.
By Sarah Yang
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I Tried Amazon's Best-Selling TikTok-Viral Lip Product—Here's My Honest Review
Wait until you see the color.
By Mica Ricketts
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20 Years Later, the Coolest Brands Are Bringing Back One of the Most Iconic Y2K Beauty Trends
Be still, my beating (millennial) heart.
By Kaitlyn McLintock
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Collecting Lip Stains Is My Sport of Choice—This New French Lip Nectar Is the Chicest One I Own
It's giving Jane Birkin in the South of France.
By Kaitlyn McLintock
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Exclusive: Sabrina Carpenter Wore This Soon-to-Be-Viral Prada Lip Balm in Her "Manchild" Music Video
Remember the sneaky reference?
By Jamie Schneider
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Pink Guava, Pink Sugar, or Birthday Cake? The Most Viral Summer Fridays Balms, Ranked by Me
This one might be my all-time favorite.
By Jamie Schneider
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We're Beauty Editors—Of Course We Created a Master List of Beloved Lip Oils
These glossy options tick every box.
By Jamie Schneider
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Carrie Bradshaw (I Mean, Sarah Jessica Parker) Just Posted This TikTok-Viral Lip Product on Her IG
And just like that, I have a new lip product to buy.
By Kaitlyn McLintock
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"That Product Takes Me Right Back": Amanda Seyfried on the Mean Girls Beauty Staple She Still Swears By Today
Karen Smith era loading…
By Jamie Schneider
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I Asked the Coolest People I Know: What Makes an It-Girl Lip Balm?
Plus, 15 products truly worth their salt.
By Jamie Schneider
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Taylor Russell Is the Epitome of Baby-Doll Beauty—6 of Her Best Moments I'm Copying RN
She's taking over my makeup and hair inspo boards.
By Maya Thomas
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Beauty Editors and Celebrity MUAs Swear These 15 Lip Glosses Are the Only Ones Worth Buying RN
It's poppin'.
By Alyssa Brascia
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Inside the Brain of a WWW Beauty Editor—5 Summer Mood Boards With Endless "Add to Cart" Potential
Your warm-weather inspo awaits.
By Alyssa Brascia
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Charli XCX Wore This New Designer "Puffer Gloss" While Performing at Coachella
It's selling out fast.
By Kaitlyn McLintock
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I Never Thought This "Dated" Lip Color Could Look Cool Again—Here's Why It's So Back for 2025
Martha Stewart and Julia Fox have convinced us.
By Alyssa Brascia
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This Lip-Contouring Guide Is Essentially Your Cheat Sheet for a Fuller Pout, Sans Needles
A plumper pout has never been so painless.
By Alyssa Brascia
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I Test-Drove 5 Cult Lip Liners in 7 Days—This Is the One That Didn't Require a Single Reapplication
The winner might surprise you.
By Jamie Schneider