Eye Makeup
Eye Makeup to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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Feral, Campy, and Full of References: Jessie Buckley's On-Screen Makeup Artist Breaks Down The Bride!
Including a limited-edition Pat McGrath collaboration.
By Alyssa Brascia
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No Lie, This Editor-Loved $9 Mascara Delivers Falsie-Level Volume
I'm in love.
By Maya Thomas
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Makeup Artists Say These 11 Concealers Immediately Cancel Out Dark Circles
Just like magic.
By Maya Thomas
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I Have Hooded Eyes—These Are the Only Eyeliners I Trust for Long-Lasting, Smudge-Free Looks
No more bad eyeliner days.
By Maya Thomas
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These Makeup Removers Dissolve Stubborn Makeup So Fast You'll Think It's Magic
Because wearing waterproof mascara shouldn't be this much of a struggle.
By Alyssa Brascia
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From Oxblood Lips to IDGAF Eye Makeup: Fashion Month Was a Beauty Lover's Delight
These nine trends are about to be everywhere.
By Kaitlyn McLintock
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I Hardly Reach For Black Mascara Anymore—11 Brown Formulas That Transformed My Natural Glam
Your lashes but better.
By Alyssa Brascia
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Monochromatic Makeup Officially Ruled the Oscars Red Carpet—6 Looks I'm Copying ASAP
A moment for matchy-matchy eyes, lips, and gowns.
By Alyssa Brascia
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WWW Editors Could Write a Book on Oscars Beauty—5 Ways We'd Personally Glam Our Favorite 2026 Noms
Starring Teyana Taylor, Jessie Buckley, Emma Stone, and more.
By Alyssa Brascia
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From Dior to Armani: 15 Flawless Spring Makeup Products Are on Sale at Nordstrom RN
Don't miss out.
By Kaitlyn McLintock
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FYI: Nordstrom’s Beauty Savings Event Is on, and I Just Saved $215 on My Favorite Designer Makeup Products
I suggest you do the same.
By Jamie Schneider
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Spring's Hottest Makeup Trends Evoke Fresh Air, Sun, and a Bit of Sweat—7 Looks to Have on Your Radar
Predicted to sweep within weeks.
By Alyssa Brascia
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Curled, Romantic Lashes Are Our Specialty: 9 Curlers for Falsies-Level Flutters
Starting at just $5.
By Kaitlyn McLintock
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They're Here, and I'm Sat: The Most Breathtaking Beauty Looks From the 2026 Actor Awards
All winners in our book.
By Alyssa Brascia
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Glitter Lips! Icy Lids! Skinny Brows!—These Tweaks Make Y2K's Best Makeup Trends So 2026
Inspired by only the best 2000s legends.
By Jamie Schneider
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I'm a Beauty Editor Who Craves Blurred, Icy Glam—19 Makeup Products I'm Using Nonstop This Winter
From wind-flushed cheeks to frosted fig lips.
By Alyssa Brascia
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Pick Your Poison—MUAs Say These Are Their Favorite Date-Night Makeup Looks for Valentine's Day
From subtle to daring, you've got options.
By Sabrina Talbert
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Step Aside, Clean Girls—Glitchy Glam Is the Mismatched, New-Age Beauty Trend Running 2026
Imperfection is in.
By Alyssa Brascia
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Green Eyes? Makeup Artists Say These 11 Eye Shadows Will Make Them Pop
You'll be seeing green.
By Katie Berohn
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10 Eye Shadow Palettes That Pop on Dark Skin Tones, Per Editors and Experts
These pigmented picks won't let you down.
By Sabrina Talbert
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Ranked and Reviewed: The 15 Best Eyeliners for Pulling Off Smoky Realness, Bold Designs, and Clean Lines
I'm already sold.
By Maya Thomas
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Sneaky Shoppers Know January Is an Excellent Sale Month—I'm Currently Eyeing These 16 Nordstrom Steals
From a sophisticated eye shadow palette to a high-quality suede bag.
By Kaitlyn McLintock
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From Blush Blocking to Cloud Skin—6 Makeup Trends That Are Poised to Overtake 2026
The ones to watch.
By Alyssa Brascia
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I Tried Tons of Brown Eyeliners to Bring You the Best 10
A beauty editor's recommendations.
By Grace Day
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Red Lips! Frosted Eyes! Old Hollywood Glam! These 5 Celeb Makeup Looks Are on My Holiday Mood Board
Pure holiday-party inspiration right here.
By Ash K Holm
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We've Tested Merit's Best-Selling Makeup Products for 4 Years—These Are the 13 Not to Be Missed
*The* It-girl beauty brand.
By Alyssa Brascia
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If I Lost My Entire Makeup Bag, These Are the 12 Products I Would Restock Before the New Year
Consider these my ride-or-dies.
By Jamie Schneider
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Starry, Shimmery, and Anything But Basic: If You Buy One Makeup Product for NYE, I'm Begging for It to Be This
I'm obsessed.
By Kaitlyn McLintock
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I Gave My Beauty Routine a Sophisticated Edit This Winter—17 Products That Whisper "She's Expensive"
You'll see why.
By Alyssa Brascia
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I'm a Beauty Editor Who Loves Clean, Minimal Glam—14 Chic Holiday Makeup Products I'm Eyeing for 2025
Festive yet understated.
By Jamie Schneider