Eye Makeup
Eye Makeup to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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Kiss Your Primer Goodbye—These 8 Cream Eye Shadows Are All You Need for 5-Minute Makeup That Lasts
IMO, they're massively underrated.
By Shawna Hudson
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I've Never Been a Colored-Eye-Shadow Girl, But This Futuristic Launch Changed Me
I'm stunned.
By Shawna Hudson
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Wait, This Sneaky Bluemercury Sale Is Incredible… Everything I’m Eyeing From La Mer to Tom Ford to Hourglass
Too good to pass up.
By Jamie Schneider
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My Most Complimented Eye Shadow Palette Has a New Edition, and It's Bound to Sell Out
It's probably going to break the internet.
By Shawna Hudson
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Makeup Artists Compliment My Makeup Whenever I Wear This Underrated Product
You'll never guess what it is.
By Erin Jahns
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Merit’s New Cream Eye Shadow Is Giving Unbothered ‘90s Supermodel—I Could Not Be More Obsessed
Allow me to explain.
By Jamie Schneider
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We Swam, Sunbathed, and Sweated Through 16 "Waterproof" Eyeliners—These Came Out on Top
They never smudged, faded, or transferred.
By Kaitlyn McLintock
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I Have Hooded Eyes—These Are the Only Eyeliners I Trust for Long-Lasting, Smudge-Free Looks
No more bad eyeliner days.
By Maya Thomas
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From Chocolate to Royal Blue to Burgundy—8 Unexpected Eye Shadows That Make Brown Eyes Pop
Absolutely breathtaking.
By Alyssa Brascia
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I Hardly Reach for Black Mascara Anymore—11 Brown Formulas that Transformed My Natural Glam Game
Your lashes, but better.
By Alyssa Brascia
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I Test Beauty Products for a Living—These Are the Only 22 You Need from Amazon’s Big Deal Days
On your mark...
By Jamie Schneider
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I Refuse to Have Raccoon Eyes—Good Thing These 16 Eyeliners Are Engineered to Combat Smudging
They make a huge difference.
By Maya Thomas
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Isabella Briggs Wore This French Perfume While Filming The Summer I Turned Pretty (Denise Would Approve)
Plus, her curlcare routine and more on-set beauty tips.
By Jamie Schneider
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Byredo's New Eye Shadow Palette Is the Makeup Equivalent of the Iconic Bibliothèque Scent
It's a "library of color."
By Kaitlyn McLintock
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When I Want My Blue Eyes to Look Piercing and Bright, I Reach for These 12 Eye Shadows
Tested, reviewed, and backed by celebrity makeup artists.
By Erin Jahns
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Short Lashes? Editors Say These Tubing Mascaras Will Quite Literally Transform Them
Seriously fluttery length ahead.
By Shawna Hudson
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From Denim-Blue Eyes to Dark Matte Lips: The Most Elegant-Looking Makeup Trends to Wear This Fall
The artists have spoken.
By Jamie Schneider
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I'm Dreaming of a Vampy Girl Fall: The 11 Makeup Products I Can't Wait to Wear
The best staples of the season, full stop.
By Jamie Schneider
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Playful, Nostalgic, and High Fashion: Welcome to Baby-Doll Fall
Top artists share how to bring the expressive beauty trend to life.
By Jamie Schneider
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Is It 2016 Again? The Resurrected Beauty Trends Music's It Girls Can't Stop Wearing in 2025
Cue the topknots and chokers.
By Alyssa Brascia
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The Secret's Out—A Professional Makeup Artist Just Helped Me ID the Best Liquid Eyeliners
It's as easy as 1, 2, 3.
By Maya Thomas
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Hailee Steinfeld's Soft, Ethereal Glam Is My Entire Bridal Mood Board, so I Asked for Her Go-To Product Recs
From a peachy-girl blush to an "instant glow" serum.
By Jamie Schneider
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These Are the Best Makeup Products of Summer 2025—Full Stop
Some are new. Others are tried-and-true. All are stunning.
By Jamie Schneider
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Sabrina Carpenter and Addison Rae Love This TikTok-Famous Eye Shadow, so I Put It to the Test
Spoiler alert: I'm obsessed.
By Kaitlyn McLintock
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The 9 Makeup Trends Defining 2025, According to Celebs and Beauty Experts
Each one deserves a spot on your mood board.
By Jamie Schneider
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Accessible, Aspirational Beauty Is the Future—a Model and Amputee Shares the Brands Doing It Right
Plus, the daily staples she swears by.
By Jamie Schneider
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I Want Long, Lush, Fluttery Lashes, so I Polled MUAs and Editors on Their Favorite Lengthening Mascaras
I love an expert recommendation.
By Kaitlyn McLintock
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The 15 Best Hypoallergenic Eyeliner Picks for Comfort, Wearability, and Stunning Eye Looks
No more tears!
By Maya Thomas
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A Celeb Makeup Artist Broke Down the Best Way to Apply Eye Shadow (Plus What Not to Do)
Class is in session.
By Maya Thomas
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I'm a Night Owl, and My Tired Eyes Reveal It—17 Holy Grail Eye Creams That I Swear Work Miracles
It's basically magic.
By Maya Thomas