Eye Makeup
Eye Makeup to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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From Blush Blocking to Cloud Skin—6 Makeup Trends That Are Poised to Overtake 2026
The ones to watch.
By Alyssa Brascia
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I Tried Tons of Brown Eyeliners to Bring You the Best 10
A beauty editor's recommendations.
By Grace Day
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Red Lips! Frosted Eyes! Old Hollywood Glam! These 5 Celeb Makeup Looks Are on My Holiday Mood Board
Pure holiday-party inspiration right here.
By Ash K Holm
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We've Tested Merit's Best-Selling Makeup Products for 4 Years—These Are the 13 Not to Be Missed
*The* It-girl beauty brand.
By Alyssa Brascia
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If I Lost My Entire Makeup Bag, These Are the 12 Products I Would Restock Before the New Year
Consider these my ride-or-dies.
By Jamie Schneider
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Starry, Shimmery, and Anything But Basic: If You Buy One Makeup Product for NYE, I'm Begging for It to Be This
I'm obsessed.
By Kaitlyn McLintock
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I Gave My Beauty Routine a Sophisticated Edit This Winter—17 Products That Whisper "She's Expensive"
You'll see why.
By Alyssa Brascia
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I'm a Beauty Editor Who Loves Clean, Minimal Glam—14 Chic Holiday Makeup Products I'm Eyeing for 2025
Festive yet understated.
By Jamie Schneider
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My Under-Eye Circles Are Stubborn—This Viral Color Corrector Is Like a Magic Wand, Bottled
Dark circles, who?
By Kaitlyn McLintock
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These 14 Brow Pens Are the Next Best Thing to a Spendy Microblading Appointment
I'm never going back.
By Maya Thomas
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3 Chic Parisian Women Say These Are the Best French Makeup Brands, Period
Shopping recs straight from the source.
By Jamie Schneider
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People Think I Spent $600 on a Microblading Appointment, But It's Really Just This $26 Brown Pen
It transformed my sparse brows in less than 10 minutes.
By Sabrina Talbert
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I'm a Celebrity Makeup Artist—Here Are 5 Foolproof Tips for Creating a Flawless Winged-Liner Look
A step-by-step guide.
By Ash K Holm
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Byredo Famously Never Goes on Sale, But Here’s a Cheat Code to Score the Most Bang for Your Buck
Hurry—this deal won't last.
By Jamie Schneider
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Hailey Bieber's 29th Birthday Glam Includes This On-Sale Eye Brightener and Secret Bronzer
I'm invested.
By Jamie Schneider
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I Wore a Full Face of Dior Holiday Makeup—These Are the Products I Recommend Buying Before They're Gone
Just like magic.
By Jamie Schneider
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From Wine-Stained Lips to Tinsel Touches: 10 Holiday Beauty Trends Fashion People Have Been Bookmarking for Months
It's the most glamorous time of the year.
By Alyssa Brascia
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I Have Hooded Eyes, and These Are the Eye Makeup Looks That Work for Me
Approved by a makeup artist.
By Eleanor Vousden
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This Isn't a Drill—Sephora's Savings Event Is On, and I'm Buying These 15 Picks First
Total sellout risks.
By Alyssa Brascia
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Kiss Your Primer Goodbye—These 8 Cream Eye Shadows Are All You Need for 5-Minute Makeup That Lasts
IMO, they're massively underrated.
By Shawna Hudson
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I've Never Been a Colored-Eye-Shadow Girl, But This Futuristic Launch Changed Me
I'm stunned.
By Shawna Hudson
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Wait, This Sneaky Bluemercury Sale Is Incredible… Everything I’m Eyeing From La Mer to Tom Ford to Hourglass
Too good to pass up.
By Jamie Schneider
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My Most Complimented Eye Shadow Palette Has a New Edition, and It's Bound to Sell Out
It's probably going to break the internet.
By Shawna Hudson
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Makeup Artists Compliment My Makeup Whenever I Wear This Underrated Product
You'll never guess what it is.
By Erin Jahns
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Merit’s New Cream Eye Shadow Is Giving Unbothered ‘90s Supermodel—I Could Not Be More Obsessed
Allow me to explain.
By Jamie Schneider
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We Swam, Sunbathed, and Sweated Through 16 "Waterproof" Eyeliners—These Came Out on Top
They never smudged, faded, or transferred.
By Kaitlyn McLintock
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I Have Hooded Eyes—These Are the Only Eyeliners I Trust for Long-Lasting, Smudge-Free Looks
No more bad eyeliner days.
By Maya Thomas
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From Chocolate to Royal Blue to Burgundy—8 Unexpected Eye Shadows That Make Brown Eyes Pop
Absolutely breathtaking.
By Alyssa Brascia
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I Hardly Reach for Black Mascara Anymore—11 Brown Formulas that Transformed My Natural Glam Game
Your lashes, but better.
By Alyssa Brascia
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I Test Beauty Products for a Living—These Are the Only 22 You Need from Amazon’s Big Deal Days
On your mark...
By Jamie Schneider