Sports Fashion
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Sportif Chic Is the It Aesthetic in NYC and L.A.—5 Cool Trends to Look the Part
Fashion people everywhere are wearing these.
By Kerane Marcellus
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Olympic Gold Medalist Alysa Liu Shares the Drugstore Beauty Items She Swears By
Her top beauty picks can be found at your local Target.
By Shawna Hudson
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The Heartfelt Meaning Behind Alexandra Leclerc's Archival Chanel Look at the Australian Grand Prix
Hint: It ties back to her and Charles Leclerc's recent wedding ceremony.
By Eliza Huber
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All the Happenings in the World of Fashion and Sports Right Now
All in one place.
By Eliza Huber
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"I Wasn't Really Thinking at All": Megan Keller on Scoring Her Golden Goal in the Winter Olympics
Who What Wear caught up with the Boston Fleet defender one day before she joined Connor Storrie on SNL.
By Eliza Huber
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The Stylists Shaping Style in Every Sport
From Eric McNeal to Brittany Hampton.
By Eliza Huber
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Spotted in Cortina: The Best Style Moments From the 2026 Winter Olympics
From Opening Ceremony looks to designer costumes.
By Eliza Huber
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Go Sports Dives Into the Wonderful World of the 2026 Winter Olympics
We spoke with first-time Olympians, gold-medal athletes, and more.
By Eliza Huber
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From Designing Costumes to Winning Olympic Medals—Is There Anything Madison Chock Can't Do?
The short answer is no.
By Eliza Huber
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Meet Rell Harwood, the Freestyle Skier and Thrift-Store Sleuth Making Her Olympic Debut in 2026
You might recognize her from J.Crew's viral Alpine People campaign.
By Eliza Huber
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Everything You Need to Know About the 2026 Winter Olympics
Which events to watch, athletes to cheer for, and style moments to take note of.
By Eliza Huber
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No Puffer Jacket, No Problem: *This* Is the Amal Clooney Way to Dress for the 2026 Olympics in Milan
Elegant.
By Erin Fitzpatrick
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This Divisive Bra Trend Won't Die, so I Found the 10 Best Versions to Shop
Your search ends here.
By Ana Escalante
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Spotted Slope-Side in Aspen: The Après-Ski Collab Everyone With Cool Taste Is Talking About in 2026
Everything to know about J.Crew's first U.S. Ski & Snowboard collection, available now.
By Eliza Huber
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I Put Old Navy's $40 Leggings to the Test—Here's My Post-Pilates Review
Ten out of 10 would sweat again.
By Josephine Hadjiloucas
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I Grew Up in an NFL Family—Here's How I Survived Game Day When It Was Frigid Out
Hint: I make it look like I'm way less bundled than I am.
By Sierra Mayhew
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I'm a Fashion Person Who Loves Sports—Here's Everything on My Holiday Wish List
Including merch that's actually cool.
By Eliza Huber
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Spotted in Las Vegas: 6 Trends F1's Best Dressed WAGs Wore During the Grand Prix Weekend
First-place trophies all around.
By Eliza Huber
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What to Wear to a Basketball Game: Clear Bags, Styling Tips, and Mistakes to Never Make Again
Heading to an NBA game? Here's everything you need to know.
By Sierra Mayhew
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The Pro Golfer and Vintage Miu Miu Collector Transforming F1 Paddocks Into Runways
Spotted: JW Anderson's pigeon bag, Tabi pumps, and the iconic Hermès Bolide on Wheels.
By Eliza Huber
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George Russell on Growing Into His Personal Style
The five-time race winner talks watches, paddock 'fits, and finding confidence in fashion.
By Eliza Huber
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Everything You Need to Know About F1 in 2025
From stylish arrivals to on-track drama.
By Eliza Huber
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Joanne Ciconte Is Completely in the Zone
We spoke with the 16-year-old F1 Academy driver about her rookie season, living out of a suitcase, and handling pressure on and off the racetrack.
By Eliza Huber
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From Paddock 'Fits to On-Track Rivalries: Go Sports Dives Into F1 Ahead of the 2025 LVGP
Read up before lights out on Saturday night.
By Eliza Huber
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What You Should and Should Not Wear to Every Major Sporting Event
From a Liberty game to the French Open.
By Eliza Huber
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From Bayou Barbie to Victoria's Secret Model: Angel Reese Gets Her Wings
Watch her make history alongside Olympic gold medalist Suni Lee at the 2025 Victoria's Secret Fashion Show.
By Eliza Huber
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I Don't Watch Sports, But I'm Stealing These Jersey Outfit Trends From the Stands
The easiest way to look cool and laid-back.
By Kerane Marcellus
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Game, Set, Chop: Everybody Wants an Appointment at This Ultra-Exclusive U.S. Open Hair Salon
From Coco Gauff to Novak Djokovic.
By Jamie Schneider
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Morgan Riddle's WAG-Approved Guide to the US Open: What to Do, See, Eat, and Wear
Introducing Who What Wear's sports and fashion correspondent.
By Anna LaPlaca
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Lisa Leslie Is Still an All-WNBA First Team Dresser
I sat down with the three-time MVP at Café Kallmeyer, an event hosted by Kallmeyer and Nike during the 2025 WNBA All-Star weekend.
By Eliza Huber